Who’s switching to Batch’s Customer Engagement Platform — and why?
Introduction
By bringing together for the first time the three essential components of a modern CRM platform on a single technical foundation, companies that have implemented Batch’s Customer Engagement Platform (CEP) describe it as a true shock of simplicity and efficiency compared to their traditional CRM.
Marketing teams that have made the switch report having:
Accelerated their pace of marketing experimentation,
Reduced their dependency on their technical team,
Simplified their work environment and increased their impact.
Discover who switches to Batch ↓
« When a CRM team becomes an expert in a tool like Batch, it speeds up a ton of things in daily operations.»
Testimonial | « Oscaro sends up to 1M emails and 3M push notifications per day with Batch » →
Thanks to its innovative design choices and its NoSQL Data Platform, which receives and classifies 500 billion personalization points per month in real-time, Batch’s Customer Engagement Platform (CEP) enables marketing teams to test and automate CRM strategies ultra-quickly to engage their customers and grow their company’s sales:
Across the entire funnel → Clients (Identified profiles) and Prospects (Anonymous),
On all platforms → Web, Mobile Web, Mobile Applications (iOS/Android),
Via all channels → Email, SMS, Mobile Push, Web Push, In-App Messages, Inbox.
For B2C companies, it’s the modern way to do CRM — leveraging the opportunities offered by Big Data, Mobile, Real-Time, and AI.
Why do CRM teams choose Batch’s Customer Engagement Platform?
Traditional CRMs (or "marketing ERPs") have three major limitations that slow down marketing teams, minimize business impact, and create internal tensions.
Outdated UI/UX. Aging, complex to configure and use, with heavy interfaces. Tools designed for technicians and consultants, requiring coding knowledge.
Obsolete data models. Monolithic relational databases ill-suited for Big Data, Mobile, Real-Time, and AI. No ability to manage anonymous audiences or behavioral data.
Single-channel focus. Often tied to one or two legacy CRM channels (Email and/or SMS). No native integration of Mobile channels. No native omnichannel orchestration capabilities.
Due to their technical nature, traditional CRMs create recurring friction between Marketing teams—who report feeling a lack of autonomy—and Technical teams—who say they repeatedly intervene on low-value-added tasks.
« My traditional CRM was too complex. I needed to be able to launch CRM campaigns quickly without constant intervention from my tech team. »
Batch is built for CRM teams and loved by Technical teams
For 10 years, Batch has been driven by a vision: to create a new kind of CRM platform that is both ultra-powerful technically and easily usable in daily operations by marketing teams—without ever becoming a « tool for technicians. »
The result is a modern, ergonomic platform that empowers marketing teams with autonomy.
Each month, over 3,000 CRM experts log into our dashboard to create and analyze their campaigns, awarding Batch an NPS of 48 and a CSAT score of 97.6%.
« Thanks to Batch, our tech team works on high-value integrations for the business and doesn’t waste time on repetitive tasks like integrating transactional email templates, for example. Everyone wins. »
Behind this ease of use for its primary users, Batch is a powerful technological platform equipped with next-generation SDKs and APIs, as well as connectors to Data Warehouses (Snowflake, BigQuery, Databricks, etc.), making it a product appreciated by the Tech & Data teams responsible for implementations.
« It was great to have direct access to engineers during the implementation phase. Thanks again to Lucie from Batch for her professionalism. »
Batch has completely rethought and natively integrated the 3 essential functional components of a modern Customer Engagement Platform
In addition to their technical complexity, traditional CRMs have created fragmented work environments, known as 'data silos.'
These architectures are the result of multiple generations of tools connected in a patchwork manner: either through connectors or as a result of companies acquiring each other.
Batch has entirely reimagined this issue by creating a unified Customer Engagement Platform (CEP) that brings together the 3 essential components of a modern customer engagement platform on the same technological foundation—without compromising its technological base:
« You get a ROI with Batch that far exceeds the classic CRMs we knew a decade ago. Easily 2 to 3 times higher. »
1. Batch Data Platform
A Big Data platform built on a NoSQL foundation (Cassandra) that receives and classifies over 500 billion events in real-time each month.
Profile data stored in Data Warehouses (e.g., Snowflake, BigQuery) or CDPs.
Scoring and AI data calculated in third-party tools (e.g., Tinyclues, Moonfish).
Behavioral data natively captured by our SDKs on web and mobile.
Contactability data natively captured by our SDKs and APIs (opt-in/opt-out for Email, SMS, Push, etc.) to manage marketing pressure.
These data are easily viewable within an interface called Profiles. They can be used on the fly to create dynamic segments, trigger or recurring campaigns, or personalized messages—without technical intervention—within the Batch Engagement Platform.
2. Batch Engagement Platform
A comprehensive marketing automation platform equipped with intuitive visual interfaces to create any type of CRM campaign in just a few minutes.
A comprehensive marketing automation platform equipped with intuitive visual interfaces to create any type of CRM campaign in just a few minutes.
Two orchestration modes:
Automations for creating multi-step, multi-channel automations.
Campaigns for single sends (newsletters, full-base push notifications, etc.)
All the tools necessary for targeting and personalizing campaigns:
Segmentation,
Personalization,
Control groups,
Capping,
A/B Testing.
Native composition interfaces for each channel.
Analytics interfaces to measure the performance of each campaign.
3. Batch Delivery Platform
A highly robust delivery infrastructure that sends 800 billion messages annually to over 1.2 billion customer profiles across all channels.
To ensure delivery performance aligned with its processing and segmentation capabilities, Batch has developed an infrastructure directly connected to the world's largest routing platforms:
Email → Batch relies on Sparkpost, the world's leading email router, which provides the capacity to send 500 million emails per hour.
SMS → Batch relies on Sinch, the European leader in SMS, which provides the capacity to send 500,000 SMS per hour per client.
Mobile Push → Batch connects to the APIs of Apple (APNS) and Google (FCM), which provide the capacity to send 540 million notifications per hour.
Web Push → Batch connects to the APIs of browsers like Chrome, Edge, Firefox, Safari (Desktop), Android, and iOS (Mobile) for similar performance.
In-App Message and Inbox rely on proprietary technologies and are delivered directly to end users by Batch's Delivery Platform.
Batch provides an unparalleled level of support and assistance
To maximize client autonomy, Batch has developed an ultra-responsive support methodology that responds in 3 minutes via a natural language chat interface (small blue button at the bottom right of this page: give it a try, start a chat to see 👀).
It involves 30 experts, including many PMP®-certified project managers, divided into 5 areas of expertise:
Onboarding Manager → Project manager responsible for coordinating the initial implementation.
Solutions Engineer → Engineer responsible for technical integrations and connectors.
Customer Success Manager → CRM project manager in charge of strategic advice.
Customer Care Manager → Technical project manager responsible for the Help Desk.
Deliverability Manager → Technical expert ensuring the successful delivery of campaigns.
« A major aspect of the collaboration with Batch is the support and availability. The assistance is ultra-responsive and tailored for each country where KIABI is present. »
Testimonial | How Kiabi Accelerated Its CRM Strategy with Batch →
Who implements Batch?
More than 400 companies worldwide in diverse fields such as e-commerce, media, mobility, banking-insurance, and luxury have chosen to transition to Batch's Customer Engagement Platform (CEP).
They have modernized their MarTech environment, empowered their Marketing teams with greater autonomy, and reduced their reliance on Tech & Data teams
E-commerce
Oscaro • With 500 employees and €300M in annual revenue across 5 countries, Oscaro is the European leader in online sales of automotive spare parts.
« Batch allows us to deliver an increasingly personalized experience to our 5 million customers across Europe. »
Mobility
BVG • With 16,000 employees and over one billion journeys sold each year, Berliner Verkehrsbetriebe (BVG) is the leading transport company in Germany.
« For the past 3 years, Batch has been powering our Emails, Push Notifications, and In-App Messages. The platform enables us to implement our personalized CRM strategy. »
Testimonial | Read the testimonial from Julia Roitsch, Team Lead Digital Sales at BVG →
Healthcare
Resilience Care • With €70M raised, 200 employees, and 5 acquisitions since its inception, Resilience Care is a leading digital healthcare platform in Europe, recognized as a medical device by the French National Authority for Health.
« Batch allows us to automate the sending of Emails, SMS, and Mobile Push with a clear impact on Resilience’s engagement rates. »
Medias
RND • With 6 million readers per day, RedaktionsNetzwerk Deutschland (RND) is the flagship brand of the German media group MADSACK Mediengruppe, with 4,000+ employees, 220,000 digital subscriptions, and €780M in revenue in 2022.
« Batch allows us to know where each reader is within the customer journey and to run highly effective conversion campaigns to turn them into paying subscribers. »
Case Study | Discover the Batch x RND case study with Alexander Solisch, Head of Brand Platforms & User Experience at RND →
Banking & Insurance
BNP Paribas Personal Finance • Present in 21 countries, the retail banking arm of the BNP group supports over 23 million customers worldwide every day through its Mes Comptes service.
« Batch allows us to interact with our customers. Mobile accounts for 50% of our interactions, the web client space for 30–35%, and the rest happens via email. »
Case Study | Discover the Batch x BNP PF case study with Edouard Marques, Digital Acquisition & Mobile Evangelist at BNP →
Customer Feedback
After implementing Batch’s Customer Engagement Platform (CEP), these clients reported that they had:
Simplified their tool stack,
Given more autonomy back to their CRM team,
Been able to launch new experiments more quickly,
Improved cross-team collaboration,
Felt more in control of their goals.
How does an implementation work?
Methodology
Every implementation comes with risks and opportunities.
With 100+ integrations carried out each year, Batch has a comprehensive view of common challenges and a project management methodology inspired by the Project Management Institute (PMI), with many PMP®-certified experts on its team.
Risks
Re-importing data and use cases as-is without challenging them,
Failing to assign dedicated business & tech stakeholders,
Failing to establish executive and operational governance bodies,
Setting an unrealistic timeline, leading to delivery delays,
Overlooking GDPR, personal data, and security aspects.
« We were afraid of losing data during the implementation. Batch successfully supported us throughout the entire project, explaining which events to track based on the user journey. »
Opportunities
Modernize and simplify data flows,
Prioritize high-value use cases,
Unify the overall brand experience,
Optimize deliverability costs by prioritizing certain channels,
Level up team skills.
« Batch provided us with a comprehensive summary document outlining clear objectives, which made the integration process much smoother. »
Governance Bodies
Batch migrations follow a 6-step process and are orchestrated by a dedicated Implementation Manager, who oversees the reference documentation and coordinates follow-up committees.
Steering Committee
Purpose → Oversee key milestones and project rollout,
Participants → Management and business teams,
Frequency → Monthly or quarterly.
Project Committee
Purpose → Coordinate and validate each iteration until completion,
Participants → Business teams,
Frequency → Weekly.
Deliverability Team
A member of the Signal Spam alliance and composed of experts with decades of experience, Batch’s Email Deliverability Team is involved at 4 key stages during the migration:
Audit
Email database composition (new address acquisition, consents, validations, cleaning routines),
Template audit and optimization (unsubscribe links, spam words, link structure, format),
Analysis of sending volumes and frequency to prepare the migration and a suitable warm-up plan,
Implementation
Setup of sending IPs, domains, and subdomains,
Execution of the warm-up plan tailored to the desired volumes, frequencies, and scenarios,
Co-piloting Deliverability
Training on deliverability metrics: open rate, click rate, bounce rate (soft, block, hard), unsubscribe rate, spam rate, bounce analysis, ISP-specific statistics.
Monitoring of warning signals such as IP performance, sending subdomains, and ISP behavior.
Configuration of automated alerts,
Implementation of weekly deliverability reports, performance analysis, and recommended actions.
Veille permanente de l’industrie et relation avec les FAI et sociétés anti-spam.
Resource | Discover Batch’s 16-step Email Deliverability Methodology →
Implementation and Deployment
Indicative Timeline
Expertise Transfer
During an implementation, the Batch team also addresses adjacent topics with the goal of transferring as much expertise as possible to the client’s teams and partners:
Support for business and technical teams
Implementation of a communication plan
Implementation of a training plan
Sharing of documentation and FAQs to enrich internal knowledge bases
Resources & Certifications
Finally, Batch provides its clients with ready-to-use resources to help them build expertise in implementation and technical understanding of the product, as well as in product usage and best practices:
Public resources:
Private resources :
User guides dedicated to each functional component
YouTube channel
Certification Programs :
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