Channels

Web Push notifications: a fantastic engagement channel

Although launched several years ago, web push notifications are still under-used. However, they constitute a powerful channel for taking your engagement rates sky high!

Table of contents

What are Web Push notifications? The advantages of Web Push notifications Engage with your users Reach your targets on their main screens - desktops and mobiles Make the most of a fully ROI-focused channel

What are Web Push notifications?

Web Push notifications can be sent from a brand to its customers and prospects on their desktop and mobile web browsers.

Currently, only 3% of sites use them!*

The advantages of Web Push notifications

Web Push technology works on both desktop computers and mobile devices, however traffic comes predominantly from mobile devices.

Engage with your users

Send your users notifications when their web browser is open, even when inactive.
Make the most of single opt-ins to quickly create new addressable databases.
Engage with prospects even when anonymous, without requiring their email address or other contact information.
Don’t worry about consent issues, which are fully managed by the browser, and a 100% cookie-free channel.

Web Push notifications in a few figures

Visit rates 15 times higher than with email marketing
A mean opt-in rate of between 5 and 15%, depending on the industry
On the web, the most contextual Push notifications can achieve 20% clickthrough rates. The more targeted the message, the more it is relevant.

Reach your targets on their main screens - desktops and mobiles

Display notifications in the upper or lower right-hand corner on the desktop screen, just like mobile App Push notifications
Use Web Push notifications suitable for browsers and the receiving OS.
Make the most of notifications that support rich formats on Chrome - which accounts for 70% of the browser market.
Use various formats for each browser, and images of your customisations.

Make the most of a fully ROI-focused channel

Assess the economic impact on the whole conversion funnel.
Use the opt-in trigger technology that makes all the difference.
Optimise your opt-in rate by 60% compared to the market.

With Batch, the French DIY firm Castorama acquired a new addressable database of nearly 2 million contacts in only 3 months!

Want to have a channel that can be activated in less than an hour?

Batch saves you time!

“We are very happy with the platform’s user-friendliness, but more importantly, with the constant support in terms of answering our questions, implementing new features and rolling out our app push, Web Push and In-App notification traffic strategies”.