Case Study • Retail & e-Commerce

Oscaro implements a highly personalized CRM strategy for its 5 million customers across Europe using Batch

Who is Oscaro?

Oscaro is the leading online retailer of auto spare parts in Europe. With over 5 million active customers and 8,000 daily orders, the company has established itself as a key player in European automotive e-commerce.

Key figures:

5+ million customers
8,000 orders per day
Operations in 4 European countries
40% market share in France

Transforming Customer Engagement with a Unified CRM

Oscaro faced three major challenges in delivering a highly customized customer experience at scale and maximizing the impact of its CRM campaigns:

Data Management: Overcoming a Fragmented Customer View. With customer data spread across multiple systems, Oscaro needed a unified view to enhance personalization and provide greater autonomy to its CRM teams.
Omnichannel Orchestration: Reaching the Right Customer at the Right Time. With diverse customer segments—including individuals, semi-professionals, and car experts—Oscaro had to tailor messaging and select the most effective channels (Email, Push Notifications, In-App Messaging, or Web Notifications) for each audience.
Performance Optimization: Scaling Email Campaigns Efficiently. Managing 800K email opt-ins and sending over 1 million emails daily required a robust solution to ensure high deliverability and campaign efficiency.

Batch: The Driving Force Behind Oscaro’s Marketing Transformation

To centralize customer data and streamline marketing campaigns across multiple channels, Oscaro turned to Batch.

With Batch, Oscaro was able to:

Unify customer data by synchronizing Batch with their Data Warehouse (BigQuery).
Implement an omnichannel CRM strategy, integrating Email, Push Notifications, In-App Messaging, and Web Messaging.
Optimize marketing frequency and channel selection based on customer profiles and preferences.
Ensure high deliverability for transactional and marketing emails at scale.
Empower CRM teams with greater autonomy in campaign orchestration.

“Thanks to Batch, our tech team focuses on high-value integrations for the business, instead of wasting time on repetitive tasks.”