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Case Study • Retail & e-Commerce

Oscaro implements a highly personalized CRM strategy for its 5 million customers across Europe using Batch

Oscaro implements a highly personalized CRM strategy for its 5 million customers across Europe using Batch

Who is Oscaro?

Oscaro is the leading online retailer of auto spare parts in Europe. With over 5 million active customers and 8,000 daily orders, the company has established itself as a key player in European automotive e-commerce.

Key figures:

  • 5+ million customers

  • 8,000 orders per day

  • Operations in 4 European countries

  • 40% market share in France

Transforming Customer Engagement with a Unified CRM

Oscaro faced three major challenges in delivering a highly customized customer experience at scale and maximizing the impact of its CRM campaigns:

  • Data Management: Overcoming a Fragmented Customer View. With customer data spread across multiple systems, Oscaro needed a unified view to enhance personalization and provide greater autonomy to its CRM teams.

  • Omnichannel Orchestration: Reaching the Right Customer at the Right Time. With diverse customer segments—including individuals, semi-professionals, and car experts—Oscaro had to tailor messaging and select the most effective channels (Email, Push Notifications, In-App Messaging, or Web Notifications) for each audience.

  • Performance Optimization: Scaling Email Campaigns Efficiently. Managing 800K email opt-ins and sending over 1 million emails daily required a robust solution to ensure high deliverability and campaign efficiency.

Batch: The Driving Force Behind Oscaro’s Marketing Transformation

To centralize customer data and streamline marketing campaigns across multiple channels, Oscaro turned to Batch.

With Batch, Oscaro was able to:

  • Unify customer data by synchronizing Batch with their Data Warehouse (BigQuery).

  • Implement an omnichannel CRM strategy, integrating Email, Push Notifications, In-App Messaging, and Web Messaging.

  • Optimize marketing frequency and channel selection based on customer profiles and preferences.

  • Ensure high deliverability for transactional and marketing emails at scale.

  • Empower CRM teams with greater autonomy in campaign orchestration.

“Thanks to Batch, our tech team focuses on high-value integrations for the business, instead of wasting time on repetitive tasks.”
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Vincent Ngo Van
Head of Marketing Operations
Oscaro

The Impact: A Smarter, More Efficient CRM Strategy.

Thanks to Batch, Oscaro now manages all CRM channels from a single platform, adjusting marketing pressure for more effective communication.

The Results:

📈 +242% increase in CRM campaigns deployed (2022-2024)

📢 3.5 million customers engaged through omnichannel campaigns

🚀 More productive, autonomous, and strategic CRM teams

"When your team becomes proficient with a tool like Batch, it unlocks many day-to-day tasks."
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Arthur Jamet
Head of CRM
Oscaro

Find out how Oscaro used Batch to engage 5 million customers across Europe—download the full case study today!

Download the Case Study