Connect Batch to Wizaly
Wizaly is a marketing attribution and analytics platform. Using algorithmic, cross-device attribution, it reconstructs customer journeys across online and offline channels and measures the real contribution of each marketing touchpoint to conversions. It helps marketing, acquisition, media and CRM teams understand what truly drives performance.
Wizaly replaces last-click guesswork with a fully data-driven view of performance. By unifying marketing data and analyzing every step of the conversion path, it helps brands calculate the ROI of each channel, optimize their media mix and allocate budget with confidence.
CRM messages are often the invisible part of the customer journey. A push notification seen, an email opened or an SMS received can influence a conversion without generating a tracked visit. Connecting Wizaly to Batch closes that gap: Wizaly retrieves engagement data from your Batch push, email and SMS campaigns and integrates it into its attribution models. The result: CRM teams can measure the real contribution of their campaigns to conversions, and marketing leaders get a complete view of the customer journey.
The connection relies on the Batch Export API and is set up together with the Wizaly team, with no development required on the Batch side. Contact your Wizaly team or our team to get started.
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