JustRelate Email Builder and Batch: advanced email creation, CEP activation

What is JustRelate Email Builder?

JustRelate Email Builder (formerly Dartagnan) is a standalone email builder used by CRM and design teams in over 30 countries. L'Oréal, Dior, Lacoste, Guerlain, La Redoute, Radio France: JustRelate's clients are organisations producing visually complex emails at scale, with high brand and cross-client compatibility standards.

The value of JustRelate Email Builder

JustRelate Email Builder is built for teams with structured production requirements: reusable modular components defined once and shared across all templates, real-time collaboration with comments and integrated BAT routing, automatic HTML rendering quality checks, and role-based access management. For organisations managing multiple brands or markets, the tool makes it possible to industrialise email production while maintaining visual consistency.

Why connect JustRelate Email Builder to Batch?

Some CRM teams have advanced email production requirements that can cover: templates customised for multiple brands, validation workflows involving design, brand and CRM teams, long-term component management.

The connection between the two tools relies on two mechanisms. HTML import lets teams export a finished template from JustRelate and bring it into Batch to add dynamic personalisation, variables and conditional blocks. Campaign creation via API lets tech teams automate sending from Batch by passing the JustRelate HTML as a payload, without going through the interface.