Discover CustUp

CustUp is an operational consulting firm specialising in customer marketing and CRM. The work covers customer data structuring, MarTech tool selection and deployment, dialogue automation and results tracking.

At CustUp, consultants don't stop at the recommendation. With backgrounds in operational roles, they work on delegation or project ownership, staying involved through field activation. The aim is to leave teams with concrete results and the skills to carry on independently.

About CustUp

Based in Paris, CustUp's consultants specialise in CRM, customer data, contact centres and subscription models. All engagement directors have more than 15 years of in-company experience, which means they understand what client teams are actually dealing with.

CustUp works with B2B and B2C companies across a range of sectors. The starting point is always what's already in place: the CRM, the data, the tools. New solutions only come into the picture once the existing setup has been assessed. The full methodology is handed over to client teams at the end of each engagement.