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Random Split in Automation Builder


27 Feb 2024 · Written by Pierre Tâm-Anh Le Khac

New feature: the Random Split, which allows Batch users to divide their contacts into random groups in the Automation Builder.

Following on from the Yes/No Split feature that leverages Profile data, this algorithm-based marketing automation release expands marketers’ testing capabilities.

Use Cases

This Random Split feature enables two main use cases for marketers: multi-dimensions testing capabilities and a new implementation of control group logic.

Testing capabilities

Brands can now split audiences into two, three, or four parts and test different types of elements:

  • Series of messages;
  • Delays/times of sending;
  • Content;
  • Channels, etc.

Control group logic

Control group logic refers to comparing a segment of an audience that does not receive a particular action with those that do, in order to measure the effect of that treatment.

In the case of Batch’s Random Split: you can, for instance, implement control group logic by setting aside a minority portion of your audience (say 5%) for exposure to basic messages in your Welcome Program sequence, allowing you to measure its impact compared to the fully personalised experiences proposed to the majority (95%).

Feature Plan & Pricing

All Batch customers with an Omnichannel license can use this feature at no extra cost with automatic activation.

Pierre Tâm-Anh Le Khac

Product Marketing Manager @ Batch

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