The second quarter of 2025 marks a new milestone in the evolution of Batch’s customer engagement platform. We’re excited to introduce the latest innovations that show our ongoing commitment to meeting your needs in a market that never stops evolving.
Our product and engineering teams have designed and released a suite of features to help you every day: streamlining campaign creation, expanding your targeting options, and unlocking new performance levers.
All these updates are now live in your dashboard!
User experience & creative tools
Mobile Landing v2
Take your in-app messaging to the next level with Mobile Landing v2. As soon as users open a notification, they’re greeted with personalized experiences created using our brand new, fully redesigned drag & drop editor. It’s a tool made to unleash your team’s creativity while keeping everything simple.
Email countdown block
Boost engagement in your email campaigns with our new countdown timer block. Effortlessly embedded into your designs, this timer encourages users to take action. Available upon request.
Targeting & orchestration
Segment duplication
Reuse your best-performing audience segments with a single click. This feature speeds up the creation of new campaigns while leveraging your previous learnings.
Expanded multi-segment targeting
You can now combine up to 20 segments in a single orchestration (previously 10). This opens up new ways to build ultra-personalized campaigns for every audience.
Faster segment export
Export your segments up to 8x faster—even with large user bases. This technical upgrade makes your daily workflows smoother than ever.
💡Want to learn more? Check out our documentation.
Targeting & personalization
Cross-channel push retargeting
Retarget users who have (or haven’t) interacted with a previous Push v2 campaign, enabling truly personalized journeys. This feature significantly expands your orchestration options.
Enhanced targeting criteria
You can now target users based on app install date or version (iOS/Android) in Push v2. Perfect for personalized onboarding scenarios or update promotions.
💡For more details, see our documentation.
Campaign management & analytics
Campaign status & timing controls
Campaigns and automations now feature new statuses ("Sending", "Planned"), clearer time zones, and automatic time conversions for more clarity. These enhancements make it easier to track your operations day-to-day.
Version history tracking
Instantly see the status and change history of any campaign or automation, supporting better tracking and smoother team collaboration. Automation docs → | Campaign docs →
Automated A/B testing
Test multiple variants of your emails or push notifications and let our algorithm automatically pick the best performer for the rest of your audience—a data-driven approach that maximizes results with zero extra effort.
Configurable send rate
Control the send rate for your push and email messages to optimize deliverability and avoid overwhelming the sites or apps you’re linking to. An essential lever for maintaining message quality.
Data management & analytics
Native app on Snowflake
Batch is the first engagement platform to launch a native app on the Snowflake marketplace, making data integration seamless.
High-volume ingestion API
Two Profile ingestion options are now available, each covering different use cases to fit your specific needs. Compare ingestion APIs → | Technical docs →
Centralized data management interface
Our new centralized interface lets you manage all your attributes and events—view, validate, archive, rename, override types, and track history—all in one place.
Enhanced push analytics
A new "Sent opt-in" KP lets you accurately track your Push v2 open rates, ensuring seamless continuity with Push v1.
Advanced email analytics
Track spam complaint rates by provider (except Gmail) and analyze your performance by Sender ID to fine-tune your deliverability strategy. Spam complaints → | Sender ID →
Contextual automation analytics v2
See, in real time, how many profiles reach each stage of your scenarios and the conversion rates at every branch. Get complete visibility into your user journeys.
These innovations reflect our ongoing commitment to evolving Batch in line with your needs and market challenges.
Stay tuned—more exciting updates are coming in Q3!
Want to learn more or see these updates in action? Reach out to your Batch contact or book a demo, we’d love to show you what’s new.
Mickael Bentz
Head of Product Management @ Batch
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