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How to choose your email marketing solution?

CRM Strategies

27 Jul 2023 Written by Mickael Bentz

Emails are essential if you want to achieve your marketing strategy goals. Thanks to our major annual survey, we collected data from over 250 clients in Europe. Unsurprisingly, 95% of them use email as their primary CRM channel. Email plays a vital role in customer engagement and conversion as they give your recipients a call to action (make a purchase, fill in a contact form, view a page, and so on). An omni-channel CRM marketing solution is vital if you want to be able to configure customised scenarios and create and send emails independently. But which criteria should you take into account when choosing?

Platform UX

Use a tool that doesn’t stifle your creativity, a tool that even your newest recruits can handle.

Our email composer

One of Batch’s strengths lies in the flexibility of our email composer. Unleash your creativity. Let nothing hold you back. Enjoy twice the amount of freedom with: - the components available to you, - the ability to make your emails more interactive

Discover our features

Customisation

One of the biggest sources of frustration is content customisation– a cornerstone of customer engagement.

Email content is incredibly rich, opening doors to all the customisation scenarios available. But it can also be a source of fear as you may find email customisation scenarios more complex than our traditional channels.

Here at Batch, our aim is to break down those entry barriers.

What’s new on Batch?

We have been focusing on everything to do with messages to help you, our Batch platform users, with your productivity and time-saving logics. We want to provide the best experience for the users interacting with you, your brand, and your universe via our communication channels. As such, our work focuses on three key bricks:

  1. Message composition: inextricably linked to the channel you will enable. We’re talking about design, content, range of formats, customisation options and more. Here at Batch, we are keen to share our expertise with you through the product and our support services available on all the media you wish to communicate with. And we’re also talking about mobile operating systems (iOS, Android), web browsers, and more recently, email inboxes;
  2. Message delivery and email deliverability, where our daily challenge is to scale up our robust infrastructure constantly. This infrastructure currently sends more than 640 billion messages a year, and even more in the future.
  3. Message analysis: once messages have been sent, there’s no point in optimising your campaigns without having analysed their performance in real time.We have been focusing on everything to do with messages to help you, our Batch platform users, with your productivity and time-saving logics. We want to provide the best experience for the users interacting with you, your brand, and your universe via our communication channels. As such, our work focuses on three key bricks:
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Making your scenarios sophisticated

It’s better to have a powerful, robust solution to set up advanced, customised scenarios. Your return on investment will be better if you customise more with scenarios that depend on changes in prospect or customer behaviour, or achieving certain goals.

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Compliance

Of course, your chosen solution must comply with national and European data protection regulations.

All the solutions on the market either have servers in the US or servers in the EU belonging to American companies. These solutions are subject to the CLOUD Act and other US overseas laws in both cases. In short, that puts your customer data at risk. At best, you could receive negative publicity, at worst, record fines.

Here at Batch, we strictly abide by the General Data Protection Regulation (GDPR). Batch is the only platform on the market that is based in France, within the EU, with bare metal servers on French soil. And that protects us from any intrusions by US overseas laws. It is also why many EU companies have chosen us (BNP Paribas PF, BVG and Kaia Health), along with other differentiating factors.

Autonomy and productivity

Your teams must be able to easily get to grips with the tool to make full use of it. Go for a solution that gives a certain level of independence and does not require complex technical support.

Good to know

Do not overlook the importance of support on your platform. Most solutions leave you to muddle your way through without helping you, meaning you don’t know what you are doing or its impact. Here at Batch, we don’t think like that, and our CSAT score of 4.96/5 attests to that fact.

Our differenciators

Scalability

Choose a lasting and robust solution: your solution must be able to support you as you progress. It must be entreprise ready or future proof. Are your scenarios likely to become increasingly complex and refined? And your contact list too? Make sure your solution can keep pace with your growth!

Connectivity

There’s no point in having email marketing if there isn’t an overall digital marketing strategy. Your solution must be able to interface with other systems.

Your email strategy must be consistent with your push notification and/or SMS notification strategy. The same customer will receive all messages. That’s why consistency is vital.

So, what does Batch offer? You can orchestrate your email campaigns and automations with Batch, including high-added value use cases (marketing, servware and automation). Contact us!

Mickael Bentz

Lead Product Manager @ Batch

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