Business Case

How Castorama leverages the power of Web Push notifications


Discover how Castorama used Web Push notifications to boost its performance on mobile

In this Business Case, discover how Castorama launches high performance engagement campaigns thanks to Web Push notifications:

  1. How Castorama adapts to new challenges, taking into account the main issues specific to e-commerce

  2. How Push Web notifications are part of a customer engagement strategy and allow a retailer to increase its performance tenfold

  3. Web push campaigns’ high performances  in comparison to email and the economic impact on the entire conversion funnel

« Our objective is to make the e-commerce channel a major strategic lever, perfectly integrated into the customer journey » Romain ROULLEAU, Chief Marketing, Digital & Customer Officer at Castorama

Find out what  types of web push campaigns you can use to maximize your e-commerce performance:

  1. Onboarding

  2. Drive-to-Store

  3. Promotion of a specific universe or product

And the next steps to further optimize and boost campaign performance.


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