17 Nov 2022 • Rédigé par Batch
At the launch of our client club, the Batchelor Club, last July, Manon shared with us the top 3 best Sarenza campaigns, from implementation to performance measurement.
One of the challenges, beyond the diversification of campaigns, was to set up a coherent path to enrich the Opt-in base.
How?
By personalizing messages and optimizing targeting, categorization, content and timing of campaigns with effective connectors like Adobe CC and Tinyclues for more segmentation.
In this video, Manon PARMENTIER, CRM Manager at Sarenza, shares the background, implementation and performance of three of her favorite Sarenza campaigns:
00:32 - Introduction
00:52 - Sarenza's CRM challenges
01:40 - Campaign 1 : The H+2 abandoned cart
03:01 - Campaign 2 : Push Library
04:37 - Campaign 3: Order Anniversary
Download our free Business Case with Sarenza!
Fresh news on modern CRM in your inbox !
25 Nov 2022
Discover how Sarenza deploys its omnichannel loyalty strategy with Batch
Lire la suite22 Dec 2022
Jules MEINVIELLE, CRM Manager at 24S, shares the background, implementation and performance of his best campaigns.
Lire la suite16 Dec 2022
We tell you how 24S puts the cell phone at the heart of its customer experience and implements ultra-personalized campaigns that are a hit... and that have enabled the brand to boost its sales by 20
Lire la suite