At the launch of our client club, the Batchelor Club, last July, Manon shared with us the top 3 best Sarenza campaigns, from implementation to performance measurement.
One of the challenges, beyond the diversification of campaigns, was to set up a coherent path to enrich the Opt-in base.
By personalizing messages and optimizing targeting, categorization, content and timing of campaigns with effective connectors like Adobe CC and Tinyclues for more segmentation.
In this video, Manon PARMENTIER, CRM Manager at Sarenza, shares the background, implementation and performance of three of her favorite Sarenza campaigns:
00:32 - Introduction
00:52 - Sarenza's CRM challenges
01:40 - Campaign 1 : The H+2 abandoned cart
03:01 - Campaign 2 : Push Library
04:37 - Campaign 3: Order Anniversary
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