17 Nov 2022
Client Story: Top 3 Campaigns by Sarenza
Manon PARMENTIER, CRM Manager at Sarenza, shares the background, implementation and performance of three of her favorite Sarenza campaigns:
Lire la suite25 Nov 2022 • Rédigé par Batch
After two years of partnership with Batch, Marine DAHAN (Head of CRM, Sarenza) and Manon PARMENTIER (CRM Manager, Sarenza) relate how they successfully deployed an effective omnichannel loyalty strategy, from implementation to campaign management, all with autonomous CRM teams.
At Sarenza, the human element is at the heart of the strategy: email is an important channel for building customer loyalty, but it is no longer enough to engage them on a long-term basis.
30% of our Opt-In Push Apps are not Opt-In to our emails. This proves that Push Apps allow us to reach new customers and communicate with them in a simple way ", explains Marine DAHAN, Head of CRM at Sarenza.
With more than 130 million Pushes sent in 2 years by Sarenza, the Web Push has become a privileged channel of amplification for Sarenza, and has obtained an Opt-In rate more than twice the market average 🤩
In this video :
00:35 : Introduction of Sarenza
02:25 : Loyalty issues and needs of Sarenza's CRM team
07:58 : Personalization of Push campaigns : the impact of the Trigger orchestration
09:22 : Optimizing personalization with the Adobe connector
11:02 : Batch x Tinyclues interoperability for more segmentation
12:10: Upcoming interoperabilities: Reelevant & Notify
14:04 : In-App and Web Push loyalty tactics
18:21 : Conclusion after two years of Batch x Sarenza partnership
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17 Nov 2022
Manon PARMENTIER, CRM Manager at Sarenza, shares the background, implementation and performance of three of her favorite Sarenza campaigns:
Lire la suite22 Dec 2022
Jules MEINVIELLE, CRM Manager at 24S, shares the background, implementation and performance of his best campaigns.
Lire la suite16 Dec 2022
We tell you how 24S puts the cell phone at the heart of its customer experience and implements ultra-personalized campaigns that are a hit... and that have enabled the brand to boost its sales by 20
Lire la suite