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Q4 2023 Minor Improvements

Releases

5 Jan 2024 Written by Pierre Tâm-Anh Le Khac

In addition to the major innovations announced in the last three months, here are the other product improvements of the quarter.

Targeting

  • Targeting: estimated reach for email is now more reactive.
  • The condition(s) filter is not case sensitive anymore, to allow more accuracy in search.
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Orchestration

  • Email Trigger Automations: you can now add labels in message steps to have a clearer description of what the messages are.
  • Campaign Builder: the “Is one of” and “is not one of” options have been added to the country and language criteria to open up more targeting horizons.
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Email Composer

  • We added a pop-up alert confirm box to prevent our users from losing email content unexpectedly.
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  • You can now insert dynamic content on the email subject through the {...} button that opens the personalisation helper modal. As a no-code personalisation tool, you don’t need to write anything.
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  • The Read only view is available for sent Email Campaigns and Recurring Automations. You can now:
    1. Preview email in mobile, send tests, and preview dynamic content;
    2. Open read-only Email Composer and view HTML for both editing options (Drag & Drop/HTML) to optimise deliverability (perform spam tests, check the HTML quality, etc.).
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  • The Email Preview height is extended for Email Campaigns and recurring automations, to avoid too much scrolling.

  • The last used email address is now automatically saved in the Send a test feature, this will help you gain time.

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Miscellaneous

  • Sender ID is now displayed in the Email Settings, for API use.
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  • Custom Feedback ID is added to the email header (for Postmaster tools) to quickly get a more granular vision of your spam sources, identifying campaigns in your traffic that are getting a high volume of complaints from Gmail users (more info in the Gmail Help article on their Feedback Loop).
Pierre Tâm-Anh Le Khac

Product Marketing Manager @ Batch

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