How mobile.de drives app conversions with multichannel mobile engagement

Request the slides from our live session with Florian Zehl, Head of Marketing Technology at mobile.de, presented at OMR Festival 2026.

mobile.de today

mobile.de is Germany's leading automotive marketplace and one of Europe's most active platforms for buying and selling vehicles.

• 1.6M+ active listings at any time

• 140M visits per month

• 5 sales per minute

• Multi-week buying cycles

What's inside

• Why marketplace engagement requires a fundamentally different playbook than e-commerce

• How mobile.de turns anonymous traffic into addressable users with mobile messaging

• How to orchestrate Push, In-App, and Notification Center across the full buying journey

• How predictive scoring reaches the 60–70% of users that triggers never touch

Batch and marketplace CRM

Batch powers real-time, data-driven engagement for 350+ B2C companies across Europe.
With Batch, teams can:

• Centralize behavioral data, including from anonymous users

• Build and run omnichannel CRM journeys (Push, Email, In-App, SMS, WhatsApp, Inbox)

• Activate predictive scoring (Product, Best Moment, Churn) to go beyond triggers

Download the presentation to go further.