Big news for the technical users of Batch: thanks to the Email Campaigns API, it's now possible to send Email Campaigns via API calls.
This API is perfect for CMS integrations as it allows the passing of the full email HTML in the payload. This is very important for our media customers.
To create and update an Email Campaign via its dedicated API, you will find all the info in this documentation article.
Here are some important points to keep in mind:
- Campaigns can be created and updated via API.
- Both marketing and transactional use cases are covered.
- This API also manages both local time and UTC sending.
- Sendings can be executed immediately or scheduled.
Who are the most suitable users for this feature? Batch customers with a technical background.
What’s the price of this feature, and how can it be activated? All the Batch customers with an omnichannel license will be allowed to use the feature, at no extra cost, with an automatic activation.
Pierre Tâm-Anh Le Khac
Product Marketing Manager @ Batch