A smarter way to plan your marketing campaigns with Campaign Calendar

In this article, Alaïs breaks down what Campaign Calendar changes for CRM teams and why it fits into a bigger vision for engagement management.

Over-messaging is now one of the leading drivers of CRM disengagement. Most marketing teams know it. But between short-term performance pressure and an ever-growing channel mix, "sending too much" stays stubbornly hard to prevent. It's a visibility problem as much as a strategy one.

What 's Campaign Calendar in two sentences?

It's a new way to see your campaigns. Instead of scrolling through a table row by row, you get a calendar view monthly or weekly showing how your campaigns are distributed over time. At a glance, you know what's planned, when, and on which channels.

Where did the need come from?

Straight from our clients. CRM teams we work with often run dozens of campaigns simultaneously email, push, SMS, targeting various segments. The question that kept coming up: "How do I make sure we're not overwhelming our users in a given period?"

Before Campaign Calendar, answering that meant filtering, scrolling, and mentally reconstructing a timeline from a table. Not a blocker. But a daily friction that wastes time and creates coordination mistakes.

What does it change in practice?

Take a travel brand. They run campaigns across multiple markets back-to-school, flash sales, cart reminders all stacking up around the same peak windows. The risk isn't bad intent, it's lack of visibility. Three campaigns hitting the same audience in the same week, not because anyone planned it that way, but because no one had a consolidated view.

With Campaign Calendar, that brand sees dense days immediately, spots overlaps before they happen, and redistributes campaigns with a clear picture in front of them. The payoff: a better experience for end users, and engagement rates that stop eating each other.

Who gets the most out of it?

CRM Managers planning across multi-week horizons, especially during high-pressure periods like the Peak Season, where coordinating multiple programs at once is critical. Teams overseeing multiple markets or segments get a fast operational view they didn't have before.

They can slide and dice their engagement planning through various angles: segments targeted, orchestration labels (allowing a filtering by market, lifecycle step, etc.), channels, campaign status, or even a plain text search via a search bar. This is super precise.

Does Campaign Calendar fit into something bigger at Batch?

Yes. It's one piece of a broader approach to engagement management.

Frequency capping sets the guardrails: rules ensuring a given user doesn't receive too many communications over a set period, configurable by channel, business unit, or orchestration type. Every organization tailors it to their own business rules.

Batch AI Predict operates at the targeting layer: algorithms identify profiles at risk of disengagement or churn, and automatically adjust who receives what so you're not hitting already-saturated contacts.

Campaign Calendar adds editorial visibility: see how your initiatives line up over time, catch dense weeks, anticipate program overlaps.

And Intelligent Home currently in alpha takes it further: it surfaces underperforming orchestrations that may be fatiguing your audience, through analytical reading of low-performance signals.

Layered approach. Business rules. Algorithms. Visualization. Analysis. Each team plugs in at the level that matches their CRM maturity.

What's next?

We have clear directions. The most-requested evolution: creating a campaign directly from the calendar hover over a day, click, create. The goal is to move from a read-only view to a genuinely interactive one. We're also working on display adjustments for international teams.

The feedback since launch has been strong, and it's already shaping where we go next.

Also on the Batch blog: advanced segmentation for going beyond send frequency, and email, push, and SMS orchestration for coordinating channels without over-soliciting your base.