The mobile channel has become the number one way of interacting with customers at BNP Paribas.
One of their main challenges, as well as their digital transformation, was to implement a global Mobile-First strategy and identifying strategic priorities :
Adapting the customer experience to new uses
Increase the adoption of App and Self Care Banking
Drive international mobile growth
Find out how BNP Personal Finance encouraged its users to embrace the digital world thanks to Batch's Push and In-app campaigns.
« Mobile has become the No. 1 interaction channel with our customers. 50% of our interactions are done via apps, 30-35% via the web client area, and the rest are via chat or email.» Edouard MARQUES, Digital Acquisition & Mobile Evangelist at BNP Paribas Personal Finance
Harmonize and optimize the usage of the different digital assets
Create great experiences for online users
Enjoy working more efficiently & save time
Download our case study and discover the best strategies used by BNP Paribas thanks to Batch!