Business Case

How does BNP Paribas speed up digital adoption with Batch?

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Discover how BNP Paribas Personal Finance is speeding up its digital transformation thanks to its international Mobile-First strategy.

The mobile channel has become the number one way of interacting with customers at BNP Paribas. 

One of their main challenges, as well as their digital transformation, was to implement a global Mobile-First strategy and identifying strategic priorities :

  • Adapting the customer experience to new uses

  • Increase the adoption of App and Self Care Banking 

  • Drive international mobile growth 

  • ...

Find out how BNP Personal Finance encouraged its users to embrace the digital world thanks to Batch's Push and In-app campaigns.

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« Mobile has become the No. 1 interaction channel with our customers. 50% of our interactions are done via apps, 30-35% via the web client area, and the rest are via chat or email.» Edouard MARQUES, Digital Acquisition & Mobile Evangelist at BNP Paribas Personal Finance
Three reasons why BNP chose to work with Batch:
  • Harmonize and optimize the usage of the different digital assets

  • Create great experiences for online users

  • Enjoy working more efficiently & save time

Download our case study and discover the best strategies used by BNP Paribas thanks to Batch!

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