Why this guide?

Managing email deliverability is one of CRM experts' main challenges.

The problem?

Ensuring email deliverability has never been more difficult than in 2024 😱

The reason?

Since COVID-19, all inbox providers have narrowed the noose of spam filters in response to the drastic increase in global volumes generated by the pandemic...

Among the tools in marketers' arsenals are our Email Deliverability Guide, of course, but also this new Email Design Guide 2024, which provides CRM teams with many tips, best practices & examples on how to improve the design of their emails.

But why improve email design?

Well, to produce beautiful emails that convert, of course… But that's not all!

Other benefits include positive impacts on email deliverability.

Indeed, increasing in-mail click-through rates helps to bypass inbox providers' filtering algorithms, which favor email campaigns with a high % of engagement (opens/clicks).

Result:

If your campaigns are attractive, they're read, if they're read, they're clicked, and if they're clicked, they're cataloged by most inbox providers as “good campaigns” and are more likely to land... in your customers' inboxes (rather than spam 🫣).

If you are facing email deliverability challenges and seeking to accelerate your email marketing strategy with Batch's Customer Engagement Platform (CEP), don't hesitate to download this guide and schedule a meeting with our expert team: contact us.