Case Study • Services

Migrating from a Legacy CRM to Batch’s Customer Engagement Platform in 6 weeks: the Gojob case

In this brand new case study, hear from Sabrina Roze, B2C Marketing Director at Gojob, France’s leading 100% online temporary staffing agency.

Faced with the need to replace their legacy CRM, Sabrina and her team completed the migration to Batch’s Customer Engagement Platform (CEP) in just 6 weeks.

This project enabled them to:

Ce projet leur a permis de :

Modernize data flows and refocus the CRM team on marketing, not technical operations
Reprioritize high-value use cases
Deliver a unified brand experience by centralizing all channels in a single tool
Maximize ROI by better managing channel costs

What is Gojob?

Gojob is a mission-driven social enterprise using AI and technology to make the job market more fluid and accessible. Its platform covers the entire staffing value chain: job distribution, sourcing, matching, pre-qualification, testing, interviews…

A few key figures:

€25M invested in R&D
80,000 assignments completed
254 employees
2,300+ client sites covered (logistics, industry, retail…)
Launched in France in 2015, expanded to the US in 2021

Why switching?

Sabrina’s goal was to equip her team with a platform that would give them end-to-end control over the user experience, while boosting engagement and retention.

But with their previous solution, several blockers were holding them back:

Campaigns limited to email only, with high marketing and technical overhead (complex segmentation, clunky integrations…)
A non-intuitive platform that slowed down execution
Little to no customer support outside renewal periods — and while the support team was responsive, it lacked real effectiveness