Case Study
In this Business Case, discover how Castorama launches high performance engagement campaigns thanks to Web Push notifications:
How Castorama adapts to new challenges, taking into account the main issues specific to e-commerce
How Push Web notifications are part of a customer engagement strategy and allow a retailer to increase its performance tenfold
Web push campaigns’ high performances in comparison to email and the economic impact on the entire conversion funnel
« Our objective is to make the e-commerce channel a major strategic lever, perfectly integrated into the customer journey » Romain ROULLEAU, Chief Marketing, Digital & Customer Officer at Castorama
Find out what types of web push campaigns you can use to maximize your e-commerce performance:
Onboarding
Drive-to-Store
Promotion of a specific universe or product
And the next steps to further optimize and boost campaign performance.
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