Case Study • Retail & e-Commerce

2-month CRM migration: how Potager City (Carrefour Group) switched to Batch

Potager City, a French fresh produce delivery service and a Carrefour Group subsidiary, recently faced the challenge of migrating away from a legacy CRM system.

Led by CMO Mathilde Maurice, the team successfully migrated to Batch’s Customer Engagement Platform (CEP) in under two months.

This swift migration enabled them to:

Streamline operations and increase efficiency
Maximize campaign performance across key customer segments
Consolidate multiple tools into one unified platform

What is Potager City?

Potager City is a French fresh produce distributor on a mission to make healthy, local, and accessible food a daily reality.

Now part of the Carrefour Group, the company operates a hybrid model that blends direct-to-consumer delivery, brick-and-mortar stores, and regional distribution through trusted local partners.

The 5 Reasons for Migrating

Facing the limitations of her previous CRM solution, Mathilde identified five decisive reasons to make a change:

Agility — “I needed more agility in the day-to-day use of the tool.”
Pricing — “Too much opacity, with overage fees showing up every six months.”
Support — “My legacy CRM had response times of 5 to 7 days — I needed answers in 5 to 7 minutes.”
Complexity — “It was very comprehensive, but far too complex.”
Proximity — “I needed more human contact and people who truly understood my business.”

The 5 Key Requirements for Choosing Batch

When evaluating alternatives, Mathilde and her team defined five core requirements for their next Customer Engagement Platform:

Email Expertise — “I wanted a partner with strong capabilities in Email.”
Push Expertise — “I wanted to go further with the Push channel.”
Modernity — “I wanted a modern tool.”
Simplicity — “I wanted a simple product.”
Omnichannel Capabilities — “I wanted a platform that could handle all communication channels with my customers.”

Joint Testimonial with Thomas Loup (Head of Solutions Engineering at Batch)

As a bonus, don’t miss the second part of Mathilde Maurice’s testimonial, featuring Thomas Loup, Head of Solutions Engineering at Batch.

With over a decade of experience in the aviation industry, Thomas now leads the team responsible for crafting onboarding methodologies and technical project frameworks that guarantee smooth, successful CRM migrations.

🎥 Watch the full video testimonial to hear both strategic and technical perspectives on making the switch to Batch!