Turn your WhatsApp conversations into engagement drivers

What is WAX?

WAX is an agency specialized in WhatsApp marketing and conversational CRM.
It supports brands in building high-performing conversational strategies, from customer journey design to the automation and optimization of WhatsApp campaigns, with a strong focus on engagement and conversion.

The value of WAX

WAX helps brands unlock the full potential of WhatsApp as an engagement and conversion channel.
Leveraging its expertise in conversational CRM, WAX designs personalized, automated, and high-performing experiences that activate relevant conversations, strengthen customer relationships, and drive measurable results throughout the customer lifecycle.

Why connect WAX to Batch?

Connecting WAX to Batch allows brands to activate WhatsApp directly from Batch.
Thanks to this integration, teams can orchestrate WhatsApp message delivery within cross-channel CRM journeys, automate conversational campaigns, and deliver more personalized, consistent, and effective experiences across the entire customer lifecycle.

How to connect WAX to Batch?

WAX connects to Batch through Batch’s Universal Channel feature.
This feature enables WhatsApp to be integrated as a full-fledged channel within your CRM journeys. WhatsApp messages orchestrated by WAX can then be triggered, automated, and managed directly from Batch, as part of cross-channel engagement strategies.