Improve your CRM reporting with real-time attribution and Data Query segmentation, directly into Batch.

What is Piano Analytics?

The Piano Analytics value

While our clients manage on average 15 MarTech solutions, they need to be able to connect and consolidate in real-time all their different marketing channels data sources into a single solution.

This instantaneous centralization process is essential to transform all their different data into reliable and actionable insights, and thus accurately measure their marketing strategy ROI anytime. 

This is where a solution like Piano Analytics comes in.

One of the world’s major players in digital intelligence since 1996, Piano Analytics helps companies measure their audience and optimise their digital performance across all channels. Piano Analytics’s expertise extends from collecting raw data to treating it in real time and delivering it for analysis and the sharing of insights.

Applications in Piano Analytics Suite provide reliable, contextualised and actionable information. Scalable and completely modular, Piano Analytics's offering adapts to businesses in all industries: e-commerce, media, finance/banking, corporate institutions. Easy-to-use and accessible to all individuals within a company, these solutions help address the challenges facing both novices and experts in digital analytics and data mining.

The power of Piano Analytics Suite and the quality of its services (consulting, training and support) are recognised worldwide. Piano Analytics’s digital analytics solution is used on more than 20,000 sites and applications around the world, across all industries. With more than 200 employees, the group is present in 32 countries via its customers, subsidiaries and partners.

Why should you connect Piano Analytics?

The connector has two major benefits:

Optimise your CRM reporting with real-time attribution

With a quick self-service integration, you make sure that everything you send, track, measure in Batch, is automatically transferred to Piano Analytics’s Analytic Suite 2 for analytics and segmentation purposes.

Traffic coming from your Batch campaigns will be clearly traceable within Piano Analytics Explorer’s funnel analysis. Additionally, campaign opening data can be found in your Data Query segmentation engine.

Piano Analytics' granular segmentation in your Batch campaigns

Audiences built with Piano Analytics Data Query engine are automatically sent to Batch in the form of Custom Audiences.

Custom Audiences are available as a segmentation criteria in your standard Batch targeting engine, making your CRM actions more personalized and valuable to your customer.

Don't hesitate to reach out to us to benefit from this integration via our live chat.