Launch real-time, targeted campaigns directly from your data warehouse.

What is Hightouch?

Hightouch enables businesses to activate data directly from their warehouse without duplicating pipelines or relying heavily on engineering. Marketers can create segments from Snowflake, BigQuery, or Redshift and send them to destinations like Batch with a few clicks. A typical use case: a CRM manager builds a high-risk cart abandonment segment enriched with churn scores and syncs it to Batch to launch a targeted push notification.

The Value of Hightouch

Hightouch stands out by making your data warehouse a true marketing activation hub. Unlike traditional CDPs that add architectural layers, Hightouch works within your existing stack. Data teams retain full control, while marketing teams gain autonomy to launch real-time, data-driven campaigns. It eliminates silos, reduces complexity, and speeds up go-to-market timelines.

Why connect Hightouch with Batch?

The integration between Hightouch and Batch allows brands to activate their customer data with precision and agility. Purchase history, predictive scores, engagement metrics — all centralized in your warehouse — can be seamlessly synced to Batch. The result: timely, hyper-personalized push, email, or in-app campaigns. For example, users flagged as likely to churn can receive a special offer through push, without any manual data handling by the marketing team.

How to connect Hightouch with Batch?

Connection is made directly via Hightouch, by configuring Batch as the destination. Simply connect up to your data warehouse source, create a synchronisation model, then map the fields to the attributes expected by Batch. Full documentation is available in our  Help Center, with detailed examples to get you started quickly.