What is Mixpanel?
Mixpanel unlocks the ability for users to analyze and visualize trends in their user behavior and revenue data with ease. Through Mixpanel’s powerful yet user-friendly analytics platform, companies are able to gather insights to learn why things are happening, experiment with new experiences and messages, and continually iterate for growth, across any platform, ultimately helping them understand why users engage, retain, and convert.
Mixpanel was founded in 2009 and is headquartered in San Francisco, California.
Why should you connect Mixpanel?
Discover Batch x Mixpanel integration
As a marketer what you want is a global and cohesive view of your entire traffic sources & marketing campaigns inside your analytics suite. Without having to compromise on your effective working habits.
Using the Batch x Mixpanel integration lets you track your entire push notifications and in-app messaging inbound traffic sources inside Mixpanel, like you would with any other traffic source: this integration works for Mobile push notifications, Web push notifications and In-App messaging campaigns.
Last but not least, this integration will automatically enrich your Mixpanel’s user profiles with Batch campaign performance data so that you can always keep track of a unified customer view. Simple and powerful.