What is Oracle Eloqua?
Successful demand generation, email marketing, and lead management engagement hinge on a modern solution and strategy aligned to buyer needs across all phases and channels of the buying process—Oracle Eloqua marketing automation. The platform allows marketers to build dynamic cross-channel campaigns, score leads, identify campaign engagement and conversion behaviour with a thorough set of analytics tool.
Oracle, top-ranked in the Q4 2018 Forrester Wave B2B Marketing Automation Platforms, received the highest score possible in the data management and lead nurturing criteria. Oracle also received the top ranking for Strategy, scoring highest possible in criteria of vision, go-to-market, product roadmap, innovation agenda, and support for global deployments.
Why should you connect Oracle Eloqua?
Integrate Batch push notifications to your Dynamic Journeys
Thanks to this connector, you can directly add Batch push notifications campaign to your Eloqua automation scenarios. Ensure the success of your CRM strategy on Eloqua leveraging all available medium to create comprehensive multichannel campaigns.
Take advantage of user optin and push reporting data within Eloqua
Batch will forward to Eloqua the user optin attribute for reachability purposes. Notification reaction data will also be available in Eloqua’s Journeys for your campaign automation needs.