Data, channels, impact: what's new at Batch

Our Product Team shipped a lot this quarter. Here's what changed for you:

• Your data, always available in Batch (no data team required)

• Every channel, native or not, in a single journey

• Real business impact, measurable directly in Batch

AI features, new automation triggers, and intelligent email warmup round out the release. Let's dig in!

Data in. No ticket required.

Launching a new campaign shouldn't mean filing a ticket and waiting. But when your data team has to manually pull attributes or events into Batch every time, that's exactly what happens.

Our take: if your data lives in the cloud, it should always be available in Batch. No stack overhaul. No custom dev. No waiting on anyone.

That's why we built Cloud Sync, the connectivity hub between your data cloud and your CRM.

Here's how it works:

• Pick your source (BigQuery, Snowflake, Databricks, etc.)

• Choose the data you want to sync

• Set the frequency

That's it. Minutes to set up, not weeks.

Once it's live, your data is immediately available in the Profile View for targeting, triggering, and personalization. CRM teams ship faster. Data teams focus on work that actually moves the needle. And the back-and-forth between the two? Gone.

Every channel. One journey.

Your CRM journeys shouldn't stop at Batch's native channels.

Universal Channel lets you run 100% of your channels and workflows (including the ones Batch doesn't natively operate) directly from your omnichannel journeys.
Plug in your existing partner tools, pick the right channel for each user, set fallback rules, and run cross-channel A/B tests. All the power of Batch journeys, extended across your entire stack.

Here's how some of you are already planning to use it:

• WhatsApp (by far the most requested): plug WhatsApp straight into your omnichannel journeys

• Wallet & voicemail: push notifications directly to your customers' wallet, or drop a voice message

• Call center: loop in a human touchpoint for churn or dissatisfaction journeys, auto-create a ticket so an agent can follow up directly

• Paid media: drop customers or prospects into a segment for retargeting or reactivation via your media campaigns

One place to run your entire customer relationship, with your own tools or through our partner ecosystem.

Beyond opens and clicks

Opens and clicks tell you what happened. Conversion Goals tells you what it was worth.

Measure the real business impact of your messages directly in Batch: purchases, re-subscriptions, sign-ups, cart additions. Whatever your business actually cares about.

Setting up a goal takes three inputs:

• Conversion event: the user action that counts (e.g. completed_purchase)

• Attribution window: how long after receiving a message an action still counts as a conversion

• Business value: if you want to track revenue generated

It all shows up in your analytics 📊

Measure the actual lift from your experiments, track how promotions impact your bottom line, and figure out which channels are worth the spend. See what works. Do more of it.

More ways to run a sharper CRM

Generate message variants with AI

A/B testing is usually the first thing that gets dropped when time runs out.

With AI Message Variant, generate quality alternatives in one click, no brainstorming required. Built on Batch's expertise, ready to use as-is or as a starting point. No more excuses not to test. 

Translate your campaigns in one click

Multi-market teams know the problem: not enough time, not enough language coverage, and some audiences just don't get reached.

AI Automated Translation lets you activate more languages, faster, without ever leaving Batch. A real time-saver for global teams, and a way to make sure no one gets left out.

Build journeys that react to behavior

Your journeys shouldn't just fire on entry. They should adapt to what users do next.

With Wait for Event, automations can pause mid-flow and wait for multiple events before moving on. Perfect for progressive onboarding, behavioral retargeting, or non-linear purchase journeys.

Trigger messages on data changes

The moment a profile attribute changes (loyalty status, score, preference, wallet balance) your journey kicks off.

With Attribute Change Trigger, you don't need an event to start an automation. It fires instantly. 

Warmup done right. Automatically.

Email warmup isn't just for new IPs or migrations. Every volume spike (Black Friday, holidays, seasonal peaks) carries risk. Get it wrong and you're blocked for days.

Intelligent Warmup handles it automatically, gradually ramping your send volumes based on best practices. Your sender reputation stays protected. No manual intervention required. 

Batch brings data activation, omnichannel orchestration, and business impact measurement into a single platform so CRM teams can move faster without losing precision.