Mobile Push v2

Today, we’re introducing Mobile Push v2, our biggest Mobile Push enhancement since the launch of Batch 🎉

Mobile Push covers everything available on the Batch platform letting marketers harness the power of Push Notifications for iOS and Android, both regarding the channel itself along with the global marketing automation capabilities we provide.

This release is built on 2 distinct pillars:

1. A complete overhaul of our iOS and Android Push Notifications edition interface called Push Composer v2.
2. Additional capabilities brought to core engagement and analytics components such as Automation Builder and Profiles.

Mobile Push v2 is available for users of the Customer Engagement Platform (CEP).

Push Composer v2

Push Composer v2 is an improved version of our iOS and Android Push Notifications message creation interface.

It comes with:

1. Better message edition & previsualisation capabilities,
2. Rich media support,
3. Dynamic Content support,
4. OS-specific deep link support,
5. OS-specific payload support.

To see Push Composer v2 in action go to Automation Builder select the [+] prompt when creating a journey and select Push to load the edition interface:

Mobile Push v2 x Automations

Reminder 💡 Automations let you create advanced cross-channel automations with Batch.

Automation Builder

Mobile Push v2 expands Automation Builder’s cross-channel messaging capabilities by letting users select Push alongside Email and SMS channels when creating a journey.

Automation Analytics

This release also expands Automations Analytics, letting you track the performance of your iOS & Android Push Notifications messaging performance for each of your automations.

Mobile Push v2 x Profiles

Reminder 💡 Profiles is how you visualize your users on Batch.

Profiles View

With this release, Profiles now reflect Mobile Push Subscriptions for iOS and Android—as illustrated below on the Profiles View page.

Profiles Analytics

Finally with Mobile Push v2, we’re also upgrading our Profiles Analytics capabilities with Mobile Push Subscriptions analytics—as illustrated below.

Getting started

We’re rolling out Mobile Push v2 starting today for all users of the Customer Engagement Platform (CEP) — It’s available today for Automations—except Recurring—and will come later this year for Campaigns.

To get started with this exciting new release, reach out to your Customer Success Manager or contact us!