Hightouch is the leading Composable Customer Data Platform (CDP) that empowers companies to activate their data warehouse to power personalized marketing and business operations.
Linking Hightouch to Batch lets marketers use enriched customer data and segments from their data warehouse to power smarter targeting and precise cross-channel journeys.
Hightouch × Batch: deliver the best customer experience with complete data
Composable CDPs give marketers the ability to activate all of the data available in the data warehouse, so they can:
Keep all data consolidated within their single source of truth
Create more precise and data-driven audiences
Accelerate implementation timelines and time-to-market
Marketers can use complete data to deliver more timely and relevant emails, push notifications, and in-app messages through Batch. Data teams also benefit because data stays centralized in the data warehouse.
A few ways customers use Hightouch and Batch today:
Identify and engage customers with a high churn risk: Hightouch can surface predictive churn risk data available in the data warehouse to marketers. Teams can build an audience using this data, and send it to Batch, where they can trigger a campaign through personalized push notifications, emails, and push notifications.
Reward loyal customers: With access to loyalty and engagement data in the warehouse, teams can identify their most active or high-value customers and send exclusive in-app offers, push notifications, or “thank you” campaigns.
Recover cart abandoners: When a user adds items to their cart but doesn’t complete checkout, Hightouch can send this event data to Batch in real time. Batch then triggers a sequence of reminders to nudge the user to complete their purchase.
How the integration works
Setting up the Hightouch and Batch integration is a quick and easy process.
Within the Hightouch UI, select your data source and choose which data you want to surface to Batch.
Connect Batch to Hightouch by navigating to the Destinations overview page. Select “Add Destination” and choose Batch.
Set up your sync and map the model fields to the attributes and events expected by Batch.
Run a test to validate the configuration, and then start the sync. Once started, data flows automatically to Batch and is immediately available for orchestration.
Verify delivery in Batch by opening Profile View, locating the relevant user profile, and confirming that the mapped attributes and events have been updated.
👉 For details, consult the official Hightouch × Batch documentation.
Laurent Canestrier
Solutions Engineer & Partnerships @ Batch
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