For digital publishers and media companies, sustainable growth relies on two pillars: engaging readers and converting subscribers. With the new Batch × Poool integration, you can finally bridge your paywall with your marketing activation platform, turning every interaction into a conversion opportunity.
In this article, we'll break down how to connect Batch to Poool, what the integration enables, and why it marks a meaningful milestone for subscription-driven publishers.
Why Connect Batch with Poool?
A unified view of the reader, from paywall to activation
The Batch × Poool integration streams key paywall signals directly into Batch: premium content views, login attempts, exposure to subscription offers, and more.
Once in Batch, these insights instantly become actionable triggers for personalized, cross-channel marketing.
Key Benefits
Deeper understanding of reader behavior through full visibility into paywall interactions.
Smarter segmentation based on intent, engagement level, or access status.
Real-time activation to deliver the right message at the right moment.
Smoother progression from reader → subscriber → loyal customer.
Marketing benefits of the Batch × Poool Integration
1. Stronger personalization
By connecting Poool to Batch, your campaigns become anchored in real reader behavior — reading patterns, paywall exposure, subscription intent, login attempts, and more.
The result: messaging that’s more relevant, more targeted, and more effective.
2. High-performing acquisition & retention scenarios
The integration lets you automatically activate:
a follow-up after a premium content view,
personalized article or topic recommendations,
well-timed subscription offers when interest peaks,
a welcome journey after a first login,
reactivation flows for dormant subscribers.
Every interaction detected by Poool can become a marketing trigger in Batch.
3. A more seamless user experience
By synchronizing Poool’s paywall data with Batch’s multichannel orchestration engine, publishers can deliver a coherent, frictionless experience aligned with reader expectations.
Use cases: what the integration actually enables
Re-engage high-intent readers
A reader hits the paywall but doesn’t subscribe?
Batch can trigger a perfectly timed message (push, email, web push) to bring them back.
Welcome & support new subscribers
When Poool detects a login or a new subscription, Batch automatically launches a tailored Welcome journey: benefits, recommended content, exclusive features, etc.
Reactivate inactive subscribers
If a subscriber stops engaging with premium content, Batch can send curated selections, thematic recommendations, or personalized incentives based on Poool signals.
Promote the right offer at the right time
By tracking a reader’s growing interest in premium content, publishers can convert intent into action through contextual, well-timed communication.
Batch × Poool: a connector built for publishers
Fast, simple setup
The connection between Poool and Batch is designed to be smooth, fast, and directly manageable by marketing teams.
It enables you to:
use Poool events as real-time triggers,
enrich Batch user profiles with paywall insights,
build high-value segments based on intent and engagement,
orchestrate smarter, more contextual multichannel campaigns.
To wrap up
The Batch × Poool integration is a significant step forward for publishers looking to strengthen their subscription strategy. By connecting Poool’s paywall intelligence with Batch’s marketing capabilities, you unlock a more precise, more powerful, and truly data-driven acquisition and retention engine.
Whether your goal is to improve conversion, deepen engagement, or automate your CRM workflows, this integration paves the way for a seamless user experience and more durable performance.
👉 For technical details on the setup, read our “How to Connect Batch to Poool” guide.
Laurent Canestrier
Solutions Engineer & Partnerships @ Batch
Follow us
The CRM Newsletter
Subscribe to get the latest news in your inbox!
