Re-engage your dormant users and attract new customers before, during and after the sales.

The sales are a much-anticipated event for both consumers and brands. They are a key time, with many opportunities for selling.

However, did you know that according to a survey conducted by the Paris Chamber of Commerce and Industry, 51% of Parisian traders were not happy with profits from the 2022-2023 winter sales?

Marketing isn’t enough: you have to stand out!

1. Beforehand, analyse and adapt to your customers’ life-cycle

2. Before the sales, send marketing about private sales, juggling all channels

3. During the sales, repeat and customise messages

4. After the sales: retain and re-engage dormant users

Here are over 20 examples of campaigns and our tricks for success during this key period, avoiding (too much) hassle.

In this guide, there are:

• Over 20 examples of web and app push notification and email campaigns

• Our simple tips to maximise your conversion rates

• Our best practices for effective campaigns