Industry Focus: E-tailer
Retail industry has not awaited the unstable context we know today to initiate its continuous adaptation. Retail has faced the e-commerce revolution, then a wave of Digital Native Vertical Brands (DNVB) and Direct-to-Consumer (DTC) emerging models.
Now retail brands have to stand out among ubiquitous marketplaces and on new social commerce platforms always defining their own new rules.
Real-time, Seamless, Omnichannel, Personalized : Users experiences standards constantly raise and e-tailers have to embrace new customer journey standards to deliver sustainable Customer Value.
Top companies deploy with Batch a wide range of CRM tactics to activate every step of their Digital Customer Journey.