Maeva.com is the newest subsidiary of the Pierre & Vacances Center Parcs group.
Created in 2014, it offers more than 50,000 accommodations in France and Spain. Maeva.com is 47,000 customers in 2022.
In the highly competitive tourism sector, maeva is a young brand with challenges in terms of brand awareness and commitment, including:
Build customer loyalty by individualizing the customer journey
Increase Customer Lifetime Value
Personalize customer interactions
"Maeva is a young brand with awareness issues and whose opt-in base is growing by the day. We have two strategic areas of loyalty building: individualizing our customers' journey on the one hand, and on the other hand, developing more relevant communications that will engage our base more and maximize their bookings."
In this case study, we'll explain how Maeva was able to increase its revenue with these hyper-personalized campaigns and its omnichannel approach:
Voucher relaunch to re-engage
Recovery of abandoned quotes to convert
Post-visit product page relaunch thanks to trigger campaigns
... and many other hyper concrete use cases!
153 personalized campaigns sent in 12 months
42% increase in sales between 2019 and 2022
220€ increase in average basket since 2019
"In one year of working with Batch, we've managed to get over 331k direct sales opt-ins for our B2C and B2B base. That's huge, considering our Email Opt-In Base stands at 181k registrations collected since maeva.com's inception in 2014."
Download our case study and discover the best strategies used by Maeva with Batch!