Maeva: the challenge of building customer loyalty

Maeva.com is the newest subsidiary of the Pierre & Vacances Center Parcs group.

Created in 2014, it offers more than 50,000 accommodations in France and Spain. Maeva.com is 47,000 customers in 2022.

In the highly competitive tourism sector, Maeva.com is a young brand with challenges in terms of brand awareness and commitment, including: 

• Build customer loyalty by individualizing the customer journey

• Increase Customer Lifetime Value 

• Personalize customer interactions 

• ...

"Maeva.com is a young brand with awareness issues and whose opt-in base is growing by the day. We have two strategic areas of loyalty building: individualizing our customers' journey on the one hand, and on the other hand, developing more relevant communications that will engage our base more and maximize their bookings."

Amélie de Moliner

CRM & Marketing Manager

Maeva.com

Omnichannel strategies and solutions implemented

In this case study, we'll explain how Maeva.com was able to increase its revenue with these hyper-personalized campaigns and its omnichannel approach: 

• Voucher relaunch to re-engage 

• Recovery of abandoned quotes to convert

• Post-visit product page relaunch thanks to trigger campaigns

• ... and many other hyper concrete use cases! 

The impact after 12 months of collaboration 

• 153 personalized campaigns sent in 12 months 

• 42% increase in sales between 2019 and 2022 

• 220€ increase in average basket since 2019

"In one year of working with Batch, we've managed to get over 331k direct sales opt-ins for our B2C and B2B base. That's huge, considering our Email Opt-In Base stands at 181k registrations collected since Maeva.com's inception in 2014."

Romane Dupé

CRM Projet Manager

Maeva.com

Download our case study and discover the best strategies used by Maeva.com with Batch!