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Business Case • Retail & e-Commerce

European expansion: how La Redoute grows app revenue by 152% YoY leveraging the Batch Trigger Automations

European expansion: how La Redoute grows app revenue by 152% YoY leveraging the Batch Trigger Automations

Founded in 1837, La Redoute is firmly rooted in the history of retail in France.

The brand is one of the largest retailers in France and amongst the European e-commerce leaders in fashion and home decoration.

Key figures:

  • 2000+ employees in Europe.

  • 6.2 million unique visitors per month to the France site.

  • Presence in 10 countries: France, United Kingdom, Belgium, Switzerland, Germany, Netherlands, Portugal, Italy, Spain, Russia, and in 150 countries via .com and partnerships.

  • 24 million orders processed every year within 2 hours.

A winning CRM strategy with Batch

Following 36 months of successful collaboration with Batch, find out in detail how Batch's Trigger Automations have been enabling La Redoute to increase their App sales tenfold:

  • +152% YoY increase in Push App revenues between H1 2022 and H1 2023;

  • 5801% ROI on the Push App strategy via the Batch solution in H1 2023;

  • 9.5% share of App traffic (iOS & Android) generated by push campaigns (retail benchmark: 6%).

To find out in detail how La Redoute have been leveraging Batch to support its European expansion strategy, download the business case!

Download now!