Le Monde is the most iconic french media group
Created in 1944, it counts more than 540k+ paid subscribers and 20M+ monthly readers.
In the massive media sector, Le Monde is a leader with challenges, including:
Accelerate digital transformation
Deliver native, in-the-moment user experiences
Tackle the challenges of scale
"We’re constantly trying to improve the customer journey and influence subscriber conversion, which means be able to listen, understand and act upon key moments in a highly personalized fashion."
In this case study, we'll explain how Le Monde Group was able to increase its paid audeince with these relevant campaigns and its real-time approach:
Exclusive, Time-sensitive Offers
... and many other hyper concrete use cases!
240M visits on Le Monde website
42% opt-in rate on Android (vs 65% in Media industry)
51% opt-in rate on iOS (vs 45% in Media industry)
"Batch is an essential asset to our audience engagement new subscribers’ acquisition growth efforts. The platform is technically reliable, simple, intuitive, open and scalable—and supported by a nice, customer-centric team!"
Download our case study and discover the best strategies used by Le Monde with Batch!