Batch | How Le Monde grows its paid Subscribers thanks to Batch ?

Business Case

How Le Monde grows its paid Subscribers thanks to Batch ?

Le Monde: the challenge of the digital transformation

Le Monde is the most iconic french media group

Created in 1944, it counts more than 540k+ paid subscribers and 20M+ monthly readers.

In the massive media sector, Le Monde is a leader with challenges, including:

Accelerate digital transformation
Deliver native, in-the-moment user experiences
Tackle the challenges of scale
...

"We’re constantly trying to improve the customer journey and influence subscriber conversion, which means be able to listen, understand and act upon key moments in a highly personalized fashion."

Guillaume LE COQ

CRM Manager

Le Monde Group

Strategies and solutions implemented

In this case study, we'll explain how Le Monde Group was able to increase its paid audeince with these relevant campaigns and its real-time approach:

Welcome Sequence
Opt-out Win-Back
Exclusive, Time-sensitive Offers
... and many other hyper concrete use cases!

The impact after 12 months of collaboration

240M visits on Le Monde website
42% opt-in rate on Android (vs 65% in Media industry)
51% opt-in rate on iOS (vs 45% in Media industry)

"Batch is an essential asset to our audience engagement new subscribers’ acquisition growth efforts. The platform is technically reliable, simple, intuitive, open and scalable—and supported by a nice, customer-centric team!"