Case Study • Digital Health
Problem: On-boarding is critical with senior patients coming into the service through third-party sign-ups (patients being registered by oncologist’s medical staff.)
Strategy: Resilience implemented a highly personalized, near real-time first welcome e-mail right after sign-up followed by drip reminders.
Problem: With a holistic service, not all patients have the same usage: while some use the App extensively, other are more easily reached in their Inbox.
Strategy: Resilience leveraged Batch Campaigns to run one-off recruitment campaigns over Email and Push, and Batch Automations to trigger in-the-moment In-App alerts.
Problem: With potentially distressed patients undergoing severe therapies, usage drop-outs are a huge risk factor.
Strategy: Resilience automated pathology-specific content discovery using recurring campaigns to make sure patients were kept informed.