Albert Heijn, a Tech-Focused 136 Year-Old Group

Albert Heijn is the largest supermarket chain in the Netherlands, founded in 1887. With over 125,000 colleagues, they operate 1,229 stores throughout the country. They are known for their wide variety of products, including fresh produce, baked goods, and household essentials, and are committed to providing customers with high-quality and affordable options.

Ottelie HORNIG (App Marketing Specialist, Albert Heijn) explain in this Business Case how Albert Heijn achieves 16% conversion on its loyalty program with personalised In-app messagingstrategy.

The Albert Heijn’s Mobile App strategy

The application is well established with 3.5M Monthly Active Users connecting on average 3X per week and a growth of 50k new users each week.

App Marketing’s presents manny business benefits for Albert Heijn :

• Brand safety: via a more complete omnichannel customer experience

• On-the-go loyalty programs: increase the frequency of visits at a lower cost through innovative interactions

• Optimized conversion: boost online sales, remotely or in store

“With technology, we offer our customers convenience and advantage and we can also provide increasingly relevant advice. That is why we are investing heavily in all kinds of technological innovations and we have now been transformed into a food & tech company.”

Marit VAN EGMOND

CEO

Albert Heijn

Strategies and solutions implemented

In this case study, we'll explain how Albert Heijn was able to increase its conversion on its loyalty porgram: 

• Tactical Messages Displayed to Users Inside the App

• Optimized campaign management & execution : real-time in-app targenting, quick A/B test..

• Caping, and more...

Download this exclusive case study and discover how Albert Heijn achieves 16% conversion on its loyalty program with personalised In-app messaging strategy thanks to Batch!