Unify and regain control of all collected user data.

What is Segment?

Segment is a single platform that collects, stores, and routes your user data to hundreds of tools with the flick of a switch. They take care of the messy analytics installation process for you, so you can spend more time using your data and less time tracking it down.

Analytics, marketing automation, email, user testing, error reporting, and support tools all require the same data: who are your users and what are they doing. Without Segment, you have to instrument each tool separately, even though you send them all the same data. Segment eliminates this extra code and replaces the tool installation process. You just send your data to Segment, then they translate and route it to all of your tools.

Why should you connect Segment?

Integration with Segment allows you to use a Destination Function to send events and attributes to Batch and use them to segment your campaigns or personalize your messages. This integration also enables you to use Destination Function to send audiences to Batch, enabling you to use these audiences directly within the Batch dashboard.

If you're an omnichannel customer, you can also set up flows to send project-level data using the Profile API for greater efficiency.