Improve your CRM reporting with real-time attribution and Data Query segmentation, directly into Batch.

What is Piano Activation?

Piano is a provider of personalization, analytics, and customer experience technology, with headquarters in Amsterdam and offices worldwide. Their mission is to empower businesses with the power of data and logic, offering a comprehensive platform for understanding and activating data. They work with some of the world's biggest brands, helping them know their customers better and optimize revenue paths.

The Piano Composer value

Composer helps you design, test, deploy, and manage sophisticated user experiences based on a variety of scenarios, rules, triggers, and conditions. You can use it to customize experiences for specific groups within your audience, on specific pages of your site, all without writing a single line of code.

Why should you connect with Piano Composer ?

By connecting Batch to Piano Composer, you can add a step to your engagement journey and retarget your users following the display of an experience.

For example, if after reading 3 articles on your site, you display an experience encouraging the user to create an account to continue reading, but the user doesn't create an account, you'll be able to re-target them via a Web push.

To do this, Piano Composer provides callbacks directly from the "Embed Code" available on the Piano dashboard. The list of events available via callbacks is available here.

All you need to do is integrate Batch's Web tagging methods into your Piano Embed Code, and the events linked to your experiments will be passed on to Batch. A sample script is available here.

You can then use the events shared from Piano Composer to create your Trigger campaigns directly from the Batch dashboard.