Connect Batch to Adobe Campaign
Connect Batch to Adobe Campaign
Adobe Campaign is a Digital Marketing solution that will allow you to optimize your customer journeys by creating highly customized campaigns. Create unique customer experiences for maximum engagement!
Customer journeys are often complex, but this is a game changer. With Adobe Campaign Marketing (formerly Neolane), you can leverage the wealth of customer data to create, coordinate, and deploy dynamic campaigns across all channels: email, mobile, off-line, etc.
Customers are more important than channels. Implement marketing automation campaigns that make sense to customers, wherever and whenever they want, with Adobe's comprehensive marketing automation platform.
Adobe Campaign provides a platform for multichannel customer experience design and provides an environment to organize visual campaigns, real-time interaction management, and multichannel execution.
Very powerful email marketing module
Highly customisable solution
Unified customer journey management
Advanced mobile push management
Advanced In-App message management
Advanced web push management
Support for high-traffic apps & sites
SDKs cross platform (web & mobile)
Dedicated marketing support
With Adobe Campaign connector, optimize the targeting, categorization, content and timing of your campaigns. Campaign management becomes a child's play. You can customize your app's homepage messages to the notifications users receive at every stage of the customer journey.
For example, you can add Batch push notifications and In-App campaigns to your Adobe Campaign automation scenarios.
Ensure the success of your CRM strategy on Adobe Campaign Classic by leveraging all available options to create complete multichannel campaigns. Whether it's real-time or one-shot delivery campaigns, this connector meets all your customer engagement needs.
Omnichannel integration: Keep your workflows with Batch's native integration into your ACC workflows.
Customize your campaigns
Customize the content of your notifications (e.g. title, description, links, etc.) with data already collected in Adobe Campaign Classic or Batch-specific data.
Display In-App messages
In-App is an asynchronous channel, triggered at a different time for each user, based on actions made in the app. These messages must be programmed on the Batch dashboard. ACC only integrates synchronous channels into its workflows. These are channels that can instantly alert a contact (e.g. emails, sms, push notifications).
Manage cart abandonment:
Omnichannel scenario: from the connector, trigger a push notification in an existing Adobe scenario or
Mobile scenario: from the Batch dashboard, schedule a reminder if a shopping cart is not confirmed within a customized deadline.
“Batch allows us to connect with a lot of partners, and set up our Adobe connector, which is especially useful for our customized Trigger Campaigns. For our “order anniversary” campaigns, our Batch-Adobe connector allows us to have both the relational and re-engagement side with our customers” Manon PARMENTIER, CRM Manager at Sarenza.
Adobe Campaign allows you to exchange and share audiences/segments with other Adobe experience cloud applications. By integrating Adobe Campaign with Batch, you can:
Keep your cross-channel campaigns on the Batch dashboard with Adobe segmentation
Transfer audiences created on your Adobe software to Batch as Custom Audiences. Custom Audiences are available as segmentation criteria in your Batch targeting engine.
Leverage opt-in data and user push reports in Adobe Campaign. Batch will pass on the user's opt-in attribute to Adobe Campaign for accessibility purposes. Notification response data will also be available in Adobe Campaign Journeys for your campaign automation needs.
A Solutions Engineer is there to support you for the whole integration process.
We use a specialized integrator, Waisso, which has obtained the Adobe Solution Partner Specialization stamp of approval.
Business & technical workshops, ad hoc or recurrent, via video call or in person.