About us

Batch — The AI Customer Engagement Platform.

Building the modern alternative to legacy CRM systems with the most complete Data, CRM & AI customer engagement platform.

A new platform for a new world

When we founded Batch in 2015, the CRM market was dominated by legacy platforms built decades earlier, designed for the already-fading era of on-premise software, static customer segments and mass newsletters.

An overly technical world in which marketers would waste the better of their initiatives monitoring ticket queues.

At the same time, the rise of smartphones was rewriting the whole MarTech landscape. Network data exploding, big data emerging and the codes of digital communication being reinvented for always-on usage.

Batch was born precisely on that ridge line. Between 2015 and 2020, we established ourselves as the European pioneer of Mobile CRM.

Eleven years, three chapters

The first chapter focused on mobile. Building the definitive platform to engage users where they would now spend most of their time.

The second chapter opened with Covid. Customers needed far more than just a mobile platform. They wanted something new and fresh to cover the entire spectrum of customer engagement, from data ingestion to activation, across every channel.

We turned Batch into an omnichannel Customer Engagement Platform, with native connection to the major cloud data warehouses (Snowflake, BigQuery, Databricks), and all the channels marketers ever wanted.

Our mission: give CRM teams the autonomy and creative agility that legacy platforms had taken from them.

The third chapter is being written today, with the launch of Batch AI, our integrated Agentic CRM and AI Decisioning offering, helping our customers navigate the possible futures of customer engagement: one in which AI assists marketers, another in which it orchestrates autonomously.

We believe these futures will coexist depending on industries, strategies, and maturity levels—and Batch is building for both.

In 2026, we crossed a new threshold with the acquisition of Moonfish AI, our technology partner in predictive artificial intelligence. The first acquisition in our history, marking the start of a European consolidation strategy through targeted external growth, and another key milestone materializing our commitment to building the best AI capabilities in service of marketers.

→ Batch Acquires Moonfish AI to Accelerate Its Agentic CRM Roadmap

A common foundation: the Batch Data Platform

Across these three chapters, one constant has held for 11 years: the Batch Data Platform, the foundation of every initiative we run, and every initiative our customers run on top of us.

Probably the best first-party, real-time, big-data platform our there, designed to harness the potential of AI and deliver exceptional customer experiences at scale. And, incidentally, the only European and sovereign offering on the market.

The brands that trust us

Today, more than 350 B2C brands across Europe rely on Batch to operate sophisticated customer engagement strategies. Among them LVMH, L’Oréal, Le Monde, ManoMano, Leboncoin, Air Transat, Devialet, UGC, Rakuten, Tape à l’Œil.

→ Read customer testimonials