If your team uses Mediarithmics as your CDP, here's what that means in practice: the segments you build in Mediarithmics are now directly available in Batch for campaign targeting no manual export, no ID reconciliation, no lag. Here's what changes, and how it works.
The problem this integration actually solves
You've built the CDP. The data is there. Behavioural profiles, transaction history, editorial interests all unified, all segmented. But when it's time to activate that data in a CRM campaign, the tooling breaks down.
The CDP and the sending platform don't talk. So you export files. You reconcile identifiers by hand. Your audience arrives in the CRM tool three days later, already stale. The targeting isn't as sharp as it should be. The team wastes time on plumbing instead of messaging.
That's exactly what the Mediarithmics x Batch connector fixes.
What the connector does in plain terms
Mediarithmics → Batch: audience sync
Segments built in Mediarithmics are automatically synced to Batch no manual action required.
In practice, your CRM team can:
Target audiences built from CRM, behavioural, and transactional data in Mediarithmics
Layer in Batch profile data to sharpen targeting further
Send push, in-app, SMS, or web push campaigns with CDP-grade precision
Batch → Mediarithmics: engagement data feedback
Campaign stats — opens, clicks — flow back from Batch into Mediarithmics automatically. That engagement data feeds into your CDP, making the next round of segmentation smarter.
Concretely: users who opened a push but didn't convert can be flagged in Mediarithmics, dropped into a new segment, and retargeted with a different message. The whole loop runs without manual intervention.
Real use cases for media and retail teams
Mediarithmics works primarily with media publishers and retailers — sectors where behavioural data is central to engagement strategy.
Editorial personalisation for publishers
A media group builds segments in Mediarithmics based on content consumption (sports, finance, culture). Those audiences sync to Batch and trigger personalised push campaigns. Opens and clicks feed back into Mediarithmics to refine recommendations.
Post-purchase activation for retail
A retailer builds segments in Mediarithmics from in-store and online purchase history. Those audiences are activated in Batch for re-engagement campaigns. Campaign results flow back into Mediarithmics to update scoring models.
Cross-channel seasonal campaigns
An audience built in Mediarithmics from seasonal purchase behaviour syncs to Batch, then gets enriched with real-time within Batch. The campaign combines CDP targeting with live CRM data sent from a single tool.
A fully European stack 🇫🇷
Together, they form a stack with zero non-European dependency. For teams operating under strict GDPR requirements especially in media and retail that matters. Data stays in the EU.
How to set it up
The connector is available now. Setup happens with the Batch and Mediarithmics teams.
Once configured:
Build your segments in the Mediarithmics dashboard.
Audiences automatically sync to Batch.
Refine your audience in Batch by layering in CRM and real-time behavioural data.
Send your campaigns from Batch.
Engagement data (opens, clicks) flows back to Mediarithmics automatically, ready for your next segmentation round.
👉 Contact the Batch team to get the connector set up.
👉 Learn more about the Mediarithmics connector
For more on Batch connectors, explore our full partner ecosystem.
Laurent Canestrier
Solutions Engineer & Partnerships @ Batch
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