From Black Friday to Christmas: how top retailers drive results with CRM

Peak Season can drive up to 35% of annual e-commerce revenue: a few decisive weeks that separate the best-performing retailers from the rest.

Our brand new Peak Season 2025 ebook gives CRM, Marketing, and Data teams a step-by-step method to turn this surge in activity into a lasting loyalty engine.

25 use cases to make your Peak Season a success

This resource is organized around three key phases, designed to help you stay ahead at every stage of the customer journey.

1. Before Peak Season: prepare and anticipate

Before Peak Season begins, everything comes down to one thing: preparation. The goal is to set solid foundations to perform from the very first send, with:

• Differentiated onboarding journeys to engage from the first touchpoint,

• Re-optin campaigns to reactivate inactive contacts,

• Teasing and wishlist campaigns to spark purchase intent,

• A clear definition of your goals — acquisition, retention, or stock clearance — to guide your messaging.

2. During Peak Season: engage and convert

During Peak Season, timing is everything: every message, every hour counts. The challenge is to stay relevant and consistent amid marketing pressure, using:

• Real-time triggers (price drop, back in stock, abandoned cart) to react instantly,

• Advanced personalization to build social proof and trust,

• Smart retargeting to maximize conversion,

• Careful marketing pressure management to preserve the customer experience.

3. After Peak Season: retain and build loyalty

The real challenge begins now: turning seasonal buyers into lifelong customers. Discover how to keep the relationship going well beyond the holidays with:

• Post-purchase and feedback campaigns to extend engagement,

• Automated reactivation cycles to maintain connection,

• Targeted actions around your loyalty programs,

• Continuous communication to nurture lasting relationships.

Why download the Batch Peak Season ebook?

Our Peak Season ebook is for you if you want to:

• Identify the most effective CRM levers at every stage of the journey,

• Structure your campaigns for greater consistency and performance,

• Get inspired by real-world use cases directly from the Batch platform,

• Gain autonomy and efficiency during the most demanding time of the year.

A resource Built for teams who want to stand out, stay efficient, and make Peak Season 2025 their most successful yet.