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Web Push: include your anonymous users to your personalized campaigns


15 Jun 2022 Written by Pierre Tâm-Anh Le Khac

At Batch, nearly 89% of the opt-in web users from our major e-merchant customers are the anonymous, non-logged in ones!

**The good news is that you can now activate ALL your anonymous users in a personalized way by associating them with custom data: attributes, preferences, behavior, etc. **

New spaces for activation, additionnal revenue drivers

In terms of use cases, there are plenty of new opportunities to activate your unlogged anonymous web visitors:

  • Retail: you can create recurring winback campaigns from your anonymous users’ attributes, or even associated events (e.g. abandonned cart, specific viewed product category (men , woman, child, etc.)).

  • Media: you can segment your thematic Opt-Ins - as on mobile app - and thus personalize your campaigns according to your users' favorite topics.

This extended profile data tracking will enable you to considerably expand your exploitable Web Push Opt-In base (it’s about multiples x3 to x9) for your personalized campaigns, especially the automative Web Push Triggers, which is Batch’major product innovation of early 2022.

Pierre Tâm-Anh Le Khac

Product Marketing Manager @ Batch

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