Web Push Notifications support for Safari! 🧭

Product

22 Nov 2021 • Rédigé par Louis Héron

From now on, with Batch, you can engage 100% of your web audience on Desktop! Batch now supports Web Push notifications on Safari in addition to all other browsers already supported (Chrome, Edge, Firefox, etc.). 🚀 🤩

image

Safari doesn't just offer 10% more Web Push audience, it actually offers an audience whose average value is higher than that of users of other browsers!

In recent years, numerous studies show that Apple users, and therefore 100% of Safari desktop users, have a higher value than others for brands: higher standard of living, more created carts online and bigger average order value. 📈

You can now set up Safari Web Push on Batch in less than 30 minutes, start collecting new opt-ins and enjoy extended reach and additional revenue on all your Web Push campaigns . 💫

Safari, a key browser for marketers 🧭

The new Web Push on Safari support is a great time to do a quick update concerning the web browser market and Web Push notifications:

image
  • Chrome is the undisputed leader on the Desktop market with over 67% market share.
  • Safari holds 10% of the Desktop market overall.
  • In the United States, Safari is used by 17% of consumers on Desktop.
  • On Mobile, Safari's market share is over 25%.
  • Safari latest version is 15.0, released in September this year.
  • Safari is no longer maintained on Windows since 2012.
  • 100% of Safari desktop users are on macOS.
image
  • Safari users create 12% more carts than other users.
  • The average online shopping cart for Safari users on Desktop is 8% higher than that of other users.
  • The average online shopping cart of Safari mobile users is 22% higher than that of Android users.
  • Cart abandonments are 16% lower among Safari users on average.
image
  • Web push notifications design differs slightly depending on the browsers and the receiving OS.
  • Web push notifications appear in the upper or lower right corner of the screen on desktop, and similarly to App push notifications on mobile.
  • Web Push Notifications support rich formats.

Will the integration hurt doctor? 🧑🏻‍⚕️⚙️

We're not going to lie to each other, Apple certificate configurations and management are always a bit scary. 😱

Rest assured, adding Safari to your current Batch's Web Push integration can be done in 3 steps who will not take more than 30 minutes

image
  • Apple push certificate preparation
  • Quick configuration on Batch's dashboard
  • Modification of Batch's Javascript tag and service worker

We prepared a little step-by-step guide for you to make this three steps integration a real pleasure:

Need help? Batch's teams are entirely at your disposal to support you during this integration! → projects@batch.com

Also find our full documentation here.

Reading time
min

Follow us

wttj icon
linkendin icon
twitter icon
Newsletter

Batch's newletter

Fresh news on modern CRM in your inbox !