How Le Point rebuilt its CRM strategy to send 600M emails a year

Rewiring how a newsroom talks to its audience is no small undertaking. But that's exactly what Le Point set out to do, trading fragmented tools and rigid workflows for a single platform built around its readers.

At The Audiencers festival, Thomas Le Mer, Marketing, Subscriptions & BizDev Director at Le Point, joined Batch on stage to unpack the story behind the move. The question they tackled: how do you modernize the CRM stack of a news outlet that sends 600 million emails a year, and come out with more autonomy, better performance, and a true omnichannel reach?

Big volumes, bigger expectations

Le Point's marketing team needed to move fast, hit ambitious subscription targets, and manage sending volumes most newsrooms never reach. Their previous CRM couldn't keep up.

Four bottlenecks were slowing everything down:

• scenarios took too long to update

• channels couldn't be activated in sync

• marketers had to rely on other teams to ship campaigns

• licensing costs kept creeping up as tools multiplied

The mandate was clear: migrate fast, consolidate onto one platform that could carry the load, and open the door to genuine omnichannel use cases.

Five months to a single platform

In under five months, Le Point migrated its entire CRM strategy to Batch. Here's what changed:

• one platform powering both email and push

• onboarding journeys rebuilt to feel dynamic rather than scripted

• marketing teams running campaign creation, targeting, and activation end to end

• a leaner stack, with 3 to 4 licenses replaced by a single tool

Every existing scenario was carried over and running on day one.

What's in this session for you

This resource is for CRM, marketing, and data teams working at high-volume media and platform businesses.
You'll walk away knowing:

• how to push 600M emails a year without taking a hit on deliverability or experience

• how to swap rigid scenarios for dynamic Email + Push journeys

• how to give marketing full ownership of the stack, with no IT bottleneck

• how to bring CRM data together and feed performance back into your analytics tools

Batch, built for media at scale

Batch partners with media leaders across Europe to modernize how they connect with their audience.
With Batch, Le Point has been able to:

• run email and push from one omnichannel platform

• tap into real-time data to personalize every message

• simplify the CRM stack while lifting performance

• free up the team to focus on strategy and what to optimize next