Batch & The Wallet Crew: Wallet as a New Engagement Channel

What is The Wallet Crew?

The Wallet Crew is a marketing platform dedicated to activating the wallet channel.
It enables brands to create, distribute, and manage digital cards (loyalty cards, passes, coupons, tickets) in Apple Wallet and Google Wallet to engage customers in an innovative and long-lasting way.

The value of The Wallet Crew

The Wallet Crew helps brands turn the wallet into a high-potential engagement channel.
With wallet notifications, real-time updates, and always-accessible cards, brands increase message visibility, drive engagement, and build ongoing customer relationships.

Why connect The Wallet Crew to Batch?

Connecting The Wallet Crew to Batch allows brands to integrate the wallet into Batch CRM journeys.
Teams can orchestrate personalized wallet experiences alongside other Batch channels, activate more contextual messaging, and deliver more consistent and engaging cross-channel journeys.

How to connect The Wallet Crew to Batch?

The connection between The Wallet Crew and Batch is built on two complementary components.

• Sending wallet messages via Batch’s Universal Channel: the wallet is integrated as a full-fledged channel in Batch, enabling teams to send wallet messages directly from CRM journeys.

• Real-time wallet data collection: wallet interactions and card usage data are collected in real time and made available in Batch for segmentation and personalized campaign orchestration.

Together, these capabilities allow teams to deliver wallet experiences fully integrated into their cross-channel engagement strategies.