Leverage Snowflake insights to boost your Batch messaging

What is Snowflake?

Snowflake is a cloud-based data platform that allows businesses to seamlessly integrate, store, and analyze data at scale. Its robust architecture offers real-time analytics, enabling teams to make data-driven decisions and enhance customer engagement across sales, marketing, and beyond.

Why should you connect Snowflake to Batch?

Your data team has already done the hard work of centralizing customer data in Snowflake. Connecting it to Batch lets your marketing team put that data to work in every campaign, without waiting on engineering. Here's why it matters:

1. Snowflake as your single source of truth. Profile attributes and behavioral events flow from Snowflake into Batch, so every segment, message and journey relies on the same accurate data your teams already trust.

2. No pipelines to build or maintain. Point Batch at a table or view, and it takes care of the rest. Syncs are incremental, so only rows that changed since the last run are fetched. Batching, retries and error reporting are handled automatically.

3. Built to scale with your data stack. Whether you're updating millions of profiles or streaming purchase and browsing events, the integration grows with your datasets. Snowflake is also one of many Cloud Sync sources, alongside BigQuery, Redshift, Databricks, ClickHouse and SQL Server.

By connecting Batch to Snowflake, you turn your data warehouse into the engine of personalized, data-driven customer engagement.

How do you connect Snowflake to Batch?

Batch connects natively to Snowflake through Cloud Sync, our built-in warehouse integration. Everything is set up directly from the Batch dashboard, with no custom development, third-party tools or extra installation on your Snowflake account.

It works in three steps:

1. Prepare a table or view in Snowflake, with one row per profile (for attributes) or one row per event (for events).

2. Create a sync in the Batch dashboard. Enter your Snowflake connection details, choose a destination (Profile attributes or Profile events) and set your sync frequency.

3. Let Batch do the rest. Your data stays up to date in Batch on the schedule you chose, ready for segmentation, personalization and orchestration.

Our step-by-step guides walk you through the setup:
→ Sync Snowflake to Batch Profile Attributes
→ Sync Snowflake to Batch Profile Events

Cloud Sync is available as an add-on to your Batch plan. Reach out to your Customer Success Manager or contact us to learn more.