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  • Dashboard > Push

    Campaign analytics

    Basic analytics

    Push Campaigns List

    Understanding the results of a push campaign is key to analyzing the performance of a message. The campaign list gives you basic information on all your push campaigns:

    • Sent: The total amount of sent push notifications. This number is updated every few minutes.
    • Open rate: The percentage of users who opened your notification directly or indirectly. Please note that the open rate of a scheduled campaign may change over time since Batch can take more than 12 hours to deliver push notifications to all your users in different timezones.

    Basic analytics are not available for campaigns sent from the API in dev mode.

    Advanced analytics

    If you want to see more detailed stats about a specific campaign, you can click on the Stats icon in the campaign list.

    Push Campaigns Stats

    The advanced analytics view give you detailed information on the performance of a specific campaign:

    • Sent: The total amount of sent push notifications. This number is updated every few minutes.

    • Error: Number of APNS/GCM/WNS errors retrieved during the selected period of time.

    • Undeliverable: Number of devices that didn't receive the notification (app uninstalled, etc).

    • Direct opens: Total number of users who opened your app by swipping (iOS) or tapping (Android) on the notification.

    • Influenced opens: Total number of users who received a notification and opened your app within 2 hours.

    • Open rate: Indicates the percentage of users who opened your notification directly or indirectly. We calculate it as follows: direct opens + influenced opens / total sent notifications.

    • Reengaged users: Users who received the notification and became engaged 3 days after receiving it.

    • Reengage rate: The percentage of users reengaged out of the total push notifications sent during the campaign.

    The previous results of your recurring push campaigns appear in a list. Keep an eye on the evolution of the open rate. It's a good indicator for when you should change your message to deliver the maximum impact.

    A/B testing

    Batch also shows relevant information on your campaign if you're using the A/B testing feature. In the detailed results of your campaign, you'll see how your each message perform over time and in a tabbed view.

    AB testing analytics

    If want to track the number of marketing and transactional push notifications sent everyday from the dashboard or API and see the global open-rate of your campaigns, take a look at Notifications, in the Analytics tab.