Understanding the results of a push campaign is key to analyzing the performance of a message. The campaign list gives you basic information on all your push campaigns:
Basic analytics are not available for campaigns sent from the API in dev mode.
If you want to see more detailed stats about a specific campaign, you can click on the Stats icon in the campaign list.
The advanced analytics view give you detailed information on the performance of a specific campaign:
Sent: The total amount of sent push notifications. This number is updated every few minutes.
Undeliverable: Number of devices that didn't receive the notification (app uninstalled, etc).
Direct opens: Total number of users who opened your app by swipping (iOS) or tapping (Android) on the notification.
Influenced opens: Total number of users who received a notification and opened your app within 2 hours.
Open rate: Indicates the percentage of users who opened your notification directly or indirectly. We calculate it as follows: direct opens + influenced opens / total sent notifications.
Reengaged users: Users who received the notification and became engaged 3 days after receiving it.
Reengage rate: The percentage of users reengaged out of the total push notifications sent during the campaign.
The previous results of your recurring push campaigns appear in a list. Keep an eye on the evolution of the open rate. It's a good indicator for when you should change your message to deliver the maximum impact.
Batch also shows relevant information on your campaign if you're using the A/B testing feature. In the detailed results of your campaign, you'll see how your each message perform over time and in a tabbed view.
If want to track the number of marketing and transactional push notifications sent everyday from the dashboard or API and see the global open-rate of your campaigns, take a look at Notifications, in the Analytics tab.