Audience engagement in media: inside L’Express’ CRM approach

For media companies, growth now comes from owning the relationship with the audience.
Subscriptions replace reach. Retention beats volume. Personalization sets the difference.

At Piano Academy 2025, L’Express shared how it made this shift in practice and how CRM became a core pillar of its subscription strategy, alongside Batch.

L’Express today

L’Express is a long-standing media brand that has fully embraced digital subscriptions.

At a glance:

• 20M monthly readers

• 650K paying subscribers

• A high-value audience of executives and decision-makers

• A clear focus on sustainable growth in France and Europe

What this presentation covers

This deck is built for CRM, growth, data, and product teams in media and content companies.

Inside, you’ll see:

• How L’Express connects reader and subscriber data into a single CRM view

• How CRM is used to drive engagement and reduce churn

• How engagement supports a premium editorial model

• Why omnichannel activation is now critical for subscription-based media

Batch and Media CRM

Batch works with over 400 companies across Europe, including leading media brands, to power data-driven, real-time audience engagement.

With Batch, teams can:

• Centralize customer data

• Build and run omnichannel CRM journeys

• Activate engagement at scale, without operational overhead

Download the presentation to go further.